Florence County, Wisconsin, a county in the Marinette-Iron Mountain, WI-MI market, holds $119M in deposits across 1 insured institution and 2 branches. Great North Bank is the largest deposit holder at 100.0% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have fallen 11.8% since 2020 while the branch count fell by 2. It produces $129M of output, ranking #1,514 of the 1,523 counties within a CSA or MSA by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 4 in 2020 to 2 in 2025. Institutions: 2 to 1. Top-three share: 100.0% to 100.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Great North Bank | $119M | 100.0% | +15% |
The 1 insured institution with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Marinette-Iron Mountain market
Florence County is one of 4 counties that make up the Marinette-Iron Mountain, WI-MI market, a Combined Statistical Area (ranked #279 of 293 U.S. markets by economic output). It produces 3.1% of the market’s output and holds 5.1% of its deposits.
| Measure | Florence County | Share of parent market |
|---|---|---|
| 2024 GDP | $129M | 3.1% |
| Deposits | $119M | 5.1% |
| Population | 4,748 | 4.9% |
See the Marinette-Iron Mountain market in Market Intelligence →
Recruiting in Florence County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Florence County, on a retained basis.
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