Market Intelligence

Fond du Lac County, WI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Fond du Lac, WI › Fond du Lac County

Fond du Lac County, Wisconsin, a core county of the Fond du Lac, WI market, holds $2.9B in deposits across 11 insured institutions and 29 branches. National Exchange Bank and Trust is the largest deposit holder at 45.8% share. The top three banks hold 62% of deposits, which places the county in the Concentrated band. Deposits have grown 14.5% since 2021 while the branch count fell by 14.7%. It produced $5.1B of real gross domestic product in 2024, ranking #589 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$5.1B
#589 of 1,523
Population
104,669
#592 of 1,523
GDP per Capita
$48,845
#615 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$2.9B
#519 of 1,523
Deposits per Capita
$27,669
#504 of 1,523
Deposits per Branch
$100M
#635 of 1,523
Competitive structure
Insured Institutions
11
#586 of 1,523
Branches per 100k Pop.
27.7
#576 of 1,523
Median Deposits per Institution
$162M
The median deposits booked by a single institution in the county. #484 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
77.5%
of county deposits held by banks with $100M to $100B in assets. #622 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
62%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+14.5% over 5 years
$2.5B
2021
$2.6B
2022
$2.8B
2023
$2.8B
2024
$2.9B
2025
$2.9B
2026

Branches: 34 in 2021 to 29 in 2026. Institutions: 10 to 11. Top-three share: 64% to 62%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
National Exchange Bank and Trust$1.3B45.8%11+14%
Horicon Bank$245M8.5%3+9%
U.S. Bank$237M8.2%3+4%
BMO Bank$203M7.0%2+1%
Fox Valley Savings Bank$194M6.7%1no 2021 presence
JPMorgan Chase Bank$162M5.6%1-2%
Bank First$155M5.4%1-31%
Associated Bank$150M5.2%2+35%
Bristol Morgan Bank$150M5.2%3+20%
Wells Fargo Bank$50M1.7%1-18%
Fortifi Bank$22M0.7%1+27%

The 11 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Fond du Lac market

Fond du Lac County is the only county in the Fond du Lac, WI market, a Metropolitan Statistical Area (ranked #269 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureFond du Lac CountyShare of parent market
2024 GDP$5.1B100.0%
Deposits$2.9B100.0%
Population104,669100.0%

View the full Fond du Lac market profile →

Recruiting in Fond du Lac County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Fond du Lac County.

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