Market Intelligence

Imperial County, CA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025
Market IntelligenceEl Centro, CA › Imperial County

Imperial County, California, a core county of the El Centro, CA market, holds $2.5B in deposits across 7 insured institutions and 12 branches. Mechanics Bank is the largest deposit holder at 24.5% share. The top three banks hold 63% of deposits, which places the county in the Concentrated band. Deposits have grown 18.3% since 2020 while the branch count fell by 20.0%. It produces $10.0B of output, ranking #357 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$10.0B
#357 of 1,523
Population
181,411
#386 of 1,523
GDP per Capita
$55,203
#458 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.5B
#571 of 1,523
Deposits per Capita
$13,963
#1,252 of 1,523
Deposits per Branch
$211M
#87 of 1,523
Competitive structure
Insured Institutions
7
#963 of 1,523
Branches per 100k Pop.
6.6
#1,514 of 1,523
Median Deposits per Institution
$360M
The median deposits booked by a single institution in the county. #103 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
39.1%
of county deposits held by banks with $100M to $100B in assets. #1,233 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
63%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+18.3% over 5 years
$2.1B
2020
$2.4B
2021
$2.4B
2022
$2.5B
2023
$2.5B
2024
$2.5B
2025

Branches: 15 in 2020 to 12 in 2025. Institutions: 7 to 7. Top-three share: 67% to 63%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Mechanics Bank$621M24.5%3+14%
Wells Fargo Bank$571M22.6%3-1%
JPMorgan Chase Bank$395M15.6%1+58%
Bank of America$360M14.2%1+12%
Community Valley Bank$246M9.7%2+63%
U.S. Bank$216M8.5%1+15%
First Foundation Bank$123M4.9%1+13%

The 7 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the El Centro market

Imperial County is the only county in the El Centro, CA market, a Metropolitan Statistical Area (ranked #192 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureImperial CountyShare of parent market
2024 GDP$10.0B100.0%
Deposits$2.5B100.0%
Population181,411100.0%

View the full El Centro market profile →

Recruiting in Imperial County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Imperial County.

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