Market Intelligence

Imperial County, CA

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › El Centro, CA › Imperial County

Imperial County, California, a core county of the El Centro, CA market, holds $2.5B in deposits across 7 insured institutions and 12 branches. Mechanics Bank is the largest deposit holder at 24.5% share. The top three institutions hold 62.7% of deposits, which places the county in the concentrated band. Deposits have grown 18.3% since 2020 while the branch count fell by 3. It produces $10.0B of output, ranking #357 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$10.0B
#357 of 1,523
Total Deposits
$2.5B
#571 of 1,523
Population
181,411
#386 of 1,523
GDP per Capita
$55,203
#458 of 1,523
Insured Institutions
7
#963 of 1,523
Deposits per Branch
$211M
#87 of 1,523
Deposits per Capita
$13,963
#1,252 of 1,523
Branches per 100k Pop.
6.6
#1,514 of 1,523
Median Institution Size
$360M
Median deposits of the institutions operating in the county. #103 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
39.1%
of market deposits held by banks with $100M to $50B in assets. #1,123 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
62.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+18.3% over 5 years
$2.1B
2020
$2.4B
2021
$2.4B
2022
$2.5B
2023
$2.5B
2024
$2.5B
2025

Branches: 15 in 2020 to 12 in 2025. Institutions: 7 to 7. Top-three share: 67.4% to 62.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Mechanics Bank$621M24.5%3+14%
Wells Fargo Bank, National Association$571M22.6%3-1%
JPMorgan Chase Bank, National Association$395M15.6%1+58%
Bank of America, National Association$360M14.2%1+12%
Community Valley Bank$246M9.7%2+63%
U.S. Bank National Association$216M8.5%1+15%
First Foundation Bank$123M4.8%1+13%

The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the El Centro market

Imperial County is the only county in the El Centro, CA market, a Metropolitan Statistical Area (ranked #192 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureImperial CountyShare of El Centro market
2024 GDP$10.0B100.0%
Deposits$2.5B100.0%
Population181,411100.0%

See the El Centro market in Market Intelligence →

Recruiting in Imperial County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Imperial County, on a retained basis.

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