Market Intelligence

Kalkaska County, MI

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceTraverse City, MI › Kalkaska County

Kalkaska County, Michigan, a county in the Traverse City, MI market, holds $101M in deposits across 1 insured institution and 1 branch. The Huntington National Bank is the largest deposit holder at 100.0% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have fallen 5.8% since 2020 while the branch count fell by 1. It produces $649M of output, ranking #1,300 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$649M
#1,300 of 1,523
Total Deposits
$101M
#1,485 of 1,523
Population
18,693
#1,323 of 1,523
GDP per Capita
$34,737
#1,074 of 1,523
Insured Institutions
1
#1,505 of 1,523
Deposits per Branch
$101M
#586 of 1,523
Deposits per Capita
$5,377
#1,507 of 1,523
Branches per 100k Pop.
5.3
#1,519 of 1,523
Median Institution Size
$101M
Median deposits of the institutions operating in the county. #891 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
0.0%
of market deposits held by banks with $100M to $50B in assets. #1,518 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
100.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025-5.8% over 5 years
$107M
2020
$99M
2021
$93M
2022
$86M
2023
$94M
2024
$101M
2025

Branches: 2 in 2020 to 1 in 2025. Institutions: 2 to 1. Top-three share: 100.0% to 100.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
The Huntington National Bank$101M100.0%1-6%

The 1 insured institution with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Traverse City market

Kalkaska County is one of 4 counties that make up the Traverse City, MI market, a Metropolitan Statistical Area (ranked #219 of 293 U.S. markets by economic output). It produces 8.2% of the market’s output and holds 2.2% of its deposits.

MeasureKalkaska CountyShare of Traverse City market
2024 GDP$649M8.2%
Deposits$101M2.2%
Population18,69311.9%

View the full Traverse City market profile →

Recruiting in Kalkaska County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Kalkaska County, on a retained basis.

Start a confidential conversation