Market Intelligence

Mower County, MN

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Mower County, Minnesota, a core county of the Rochester-Austin-Winona, MN market, holds $830M in deposits across 11 insured institutions and 15 branches. United Farmers State Bank is the largest deposit holder at 21.9% share. The top three banks hold 52% of deposits, which places the county in the Moderate band. Deposits have grown 2.3% since 2021 while the branch count fell by 11.8%. It produced $2.4B of real gross domestic product in 2024, ranking #858 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.4B
#858 of 1,523
Population
40,971
#1,021 of 1,523
GDP per Capita
$58,012
#399 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$830M
#1,035 of 1,523
Deposits per Capita
$20,259
#907 of 1,523
Deposits per Branch
$55M
#1,337 of 1,523
Competitive structure
Insured Institutions
11
#607 of 1,523
Branches per 100k Pop.
36.6
#283 of 1,523
Median Deposits per Institution
$53M
The median deposits booked by a single institution in the county. #1,399 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
53.6%
of county deposits held by banks with $100M to $100B in assets. #1,014 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
52%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+2.3% over 5 years
$812M
2021
$878M
2022
$799M
2023
$783M
2024
$795M
2025
$830M
2026

Branches: 17 in 2021 to 15 in 2026. Institutions: 11 to 11. Top-three share: 51% to 52%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
United Farmers State Bank$182M21.9%3+20%
Wells Fargo Bank$132M15.9%1-6%
U.S. Bank$116M13.9%1-6%
First Farmers & Merchants State Bank$86M10.3%2+11%
Alerus Financial$58M7.0%1-26%
Old National Bank$53M6.3%1+1%
First Farmers & Merchants State Bank of Grand Meadow$52M6.3%2+12%
Sterling State Bank$47M5.7%1-21%
First State Bank Minnesota$47M5.7%1-1%
Manufacturers Bank & Trust Company$36M4.3%1+73%
First National Bank$23M2.7%1+36%

The 11 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Rochester-Austin-Winona market

Mower County is one of 6 counties that make up the Rochester-Austin-Winona, MN market, a Combined Statistical Area (ranked #136 of 293 U.S. markets by economic output). It produces 12.0% of the market’s output and holds 8.4% of its deposits.

MeasureMower CountyShare of parent market
2024 GDP$2.4B12.0%
Deposits$830M8.4%
Population40,97112.7%

View the full Rochester-Austin-Winona market profile →

Recruiting in Mower County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Mower County.

See how we help banks recruit commercial banking talent