Market Intelligence

Mower County, MN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Mower County, Minnesota, a core county of the Rochester-Austin-Winona, MN market, holds $795M in deposits across 11 insured institutions and 16 branches. United Farmers State Bank is the largest deposit holder at 21.5% share. The top three institutions hold 50.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 12.1% since 2020 while the branch count fell by 1. It produces $2.4B of output, ranking #858 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$2.4B
#858 of 1,523
Population
40,971
#1,021 of 1,523
GDP per Capita
$58,012
#399 of 1,523
Deposit market
Total Deposits
$795M
#1,036 of 1,523
Deposits per Capita
$19,400
#922 of 1,523
Deposits per Branch
$50M
#1,379 of 1,523
Competitive structure
Insured Institutions
11
#612 of 1,523
Branches per 100k Pop.
39.1
#229 of 1,523
Median Deposits per Institution
$52M
The median deposits booked by a single institution in the county. #1,383 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
41.8%
of county deposits held by banks with $100M to $50B in assets. #1,097 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
50.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+12.1% over 5 years
$709M
2020
$812M
2021
$878M
2022
$799M
2023
$783M
2024
$795M
2025

Branches: 17 in 2020 to 16 in 2025. Institutions: 11 to 11. Top-three share: 49.6% to 50.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
United Farmers State Bank$171M21.5%3+35%
Wells Fargo Bank$119M14.9%1-5%
U.S. Bank$113M14.2%2+13%
First Farmers & Merchants State Bank$80M10.0%2+15%
Alerus Financial$65M8.2%1no 2020 presence
Old National Bank$52M6.6%1+22%
First Farmers & Merchants State Bank of Grand Meadow$51M6.5%2+21%
Sterling State Bank$49M6.2%1-11%
First State Bank Minnesota$47M6.0%1+19%
Manufacturers Bank & Trust Company$24M3.0%1no 2020 presence

The 10 largest of 11 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Rochester-Austin-Winona market

Mower County is one of 6 counties that make up the Rochester-Austin-Winona, MN market, a Combined Statistical Area (ranked #136 of 293 U.S. markets by economic output). It produces 12.0% of the market’s output and holds 8.2% of its deposits.

MeasureMower CountyShare of parent market
2024 GDP$2.4B12.0%
Deposits$795M8.2%
Population40,97112.7%

View the full Rochester-Austin-Winona market profile →

Recruiting in Mower County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Mower County, on a retained basis.

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