Market Intelligence

Obion County, TN

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Obion County, Tennessee, a core county of the Union City-Martin, TN market, holds $921M in deposits across 9 insured institutions and 14 branches. Security Bank and Trust Company is the largest deposit holder at 25.6% share. The top three banks hold 62% of deposits, which places the county in the Concentrated band. Deposits have grown 22.1% since 2021 while the branch count fell by 6.7%. It produced $1.3B of real gross domestic product in 2024, ranking #1,105 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$1.3B
#1,105 of 1,523
Population
30,067
#1,153 of 1,523
GDP per Capita
$43,049
#792 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$921M
#991 of 1,523
Deposits per Capita
$30,640
#392 of 1,523
Deposits per Branch
$66M
#1,186 of 1,523
Competitive structure
Insured Institutions
9
#801 of 1,523
Branches per 100k Pop.
46.6
#132 of 1,523
Median Deposits per Institution
$92M
The median deposits booked by a single institution in the county. #989 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
95.5%
of county deposits held by banks with $100M to $100B in assets. #272 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
62%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+22.1% over 5 years
$754M
2021
$799M
2022
$845M
2023
$853M
2024
$864M
2025
$921M
2026

Branches: 15 in 2021 to 14 in 2026. Institutions: 8 to 9. Top-three share: 66% to 62%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Security Bank and Trust Company$236M25.6%1+100%
The Park National Bank$176M19.1%2+16%
Simmons Bank$159M17.3%3-20%
Commercial Bank & Trust Co.$157M17.0%2+5%
Bank3$92M10.0%2+38%
Regions Bank$41M4.5%1+34%
The Citizens Bank$27M3.0%1+21%
Foundation Bank$20M2.2%1+37%
First Community Bank of the Heartland, Inc.$13M1.4%1no 2021 presence

The 9 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Union City-Martin market

Obion County is one of 2 counties that make up the Union City-Martin, TN market, a Combined Statistical Area (ranked #291 of 293 U.S. markets by economic output). It produces 55.3% of the market’s output and holds 50.8% of its deposits.

MeasureObion CountyShare of parent market
2024 GDP$1.3B55.3%
Deposits$921M50.8%
Population30,06747.5%

View the full Union City-Martin market profile →

Recruiting in Obion County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Obion County.

See how we help banks recruit commercial banking talent