Market Intelligence

Obion County, TN

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Union City-Martin, TN › Obion County

Obion County, Tennessee, a core county of the Union City-Martin, TN market, holds $864M in deposits across 9 insured institutions and 14 branches. First Citizens National Bank is the largest deposit holder at 21.3% share. The top three institutions hold 59.9% of deposits, which places the county in the moderately concentrated band. Deposits have grown 22.0% since 2020 while the branch count fell by 2. It produces $1.3B of output, ranking #1,105 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.3B
#1,105 of 1,523
Total Deposits
$864M
#1,004 of 1,523
Population
30,067
#1,153 of 1,523
GDP per Capita
$43,049
#792 of 1,523
Insured Institutions
9
#798 of 1,523
Deposits per Branch
$62M
#1,220 of 1,523
Deposits per Capita
$28,720
#439 of 1,523
Branches per 100k Pop.
46.6
#136 of 1,523
Median Institution Size
$91M
Median deposits of the institutions operating in the county. #972 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
95.5%
of market deposits held by banks with $100M to $50B in assets. #242 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
59.9%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+22.0% over 5 years
$708M
2020
$754M
2021
$799M
2022
$845M
2023
$853M
2024
$864M
2025

Branches: 16 in 2020 to 14 in 2025. Institutions: 8 to 9. Top-three share: 67.2% to 59.9%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
First Citizens National Bank$184M21.3%2+31%
Security Bank and Trust Company$168M19.4%1+67%
Commercial Bank & Trust Co.$165M19.1%2+28%
Simmons Bank$159M18.4%3-22%
Bank3$91M10.5%2+26%
Regions Bank$39M4.5%1+49%
The Citizens Bank$26M3.0%1+24%
Foundation Bank$21M2.4%1+65%
First Community Bank of the Heartland, Inc.$11M1.2%1no 2020 presence

The 9 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Union City-Martin market

Obion County is one of 2 counties that make up the Union City-Martin, TN market, a Combined Statistical Area (ranked #291 of 293 U.S. markets by economic output). It produces 55.3% of the market’s output and holds 50.7% of its deposits.

MeasureObion CountyShare of Union City-Martin market
2024 GDP$1.3B55.3%
Deposits$864M50.7%
Population30,06747.5%

See the Union City-Martin market in Market Intelligence →

Recruiting in Obion County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Obion County, on a retained basis.

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