Market Intelligence

Preston County, WV

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceMorgantown, WV › Preston County

Preston County, West Virginia, a county in the Morgantown, WV market, holds $518M in deposits across 3 insured institutions and 7 branches. Clear Mountain Bank is the largest deposit holder at 65.2% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 13.5% since 2020 while the branch count fell by 1. It produces $766M of output, ranking #1,266 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$766M
#1,266 of 1,523
Total Deposits
$518M
#1,189 of 1,523
Population
34,004
#1,110 of 1,523
GDP per Capita
$22,532
#1,420 of 1,523
Insured Institutions
3
#1,385 of 1,523
Deposits per Branch
$74M
#1,005 of 1,523
Deposits per Capita
$15,231
#1,179 of 1,523
Branches per 100k Pop.
20.6
#967 of 1,523
Median Institution Size
$131M
Median deposits of the institutions operating in the county. #640 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
90.5%
of market deposits held by banks with $100M to $50B in assets. #306 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
100.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+13.5% over 5 years
$456M
2020
$493M
2021
$505M
2022
$497M
2023
$498M
2024
$518M
2025

Branches: 8 in 2020 to 7 in 2025. Institutions: 3 to 3. Top-three share: 100.0% to 100.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Clear Mountain Bank$338M65.2%5+20%
WesBanco Bank, Inc.$131M25.3%1+5%
Truist Bank$49M9.5%1-2%

The 3 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Morgantown market

Preston County is one of 2 counties that make up the Morgantown, WV market, a Metropolitan Statistical Area (ranked #216 of 293 U.S. markets by economic output). It produces 9.3% of the market’s output and holds 9.2% of its deposits.

MeasurePreston CountyShare of Morgantown market
2024 GDP$766M9.3%
Deposits$518M9.2%
Population34,00423.9%

View the full Morgantown market profile →

Recruiting in Preston County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Preston County, on a retained basis.

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