San Juan County, New Mexico, a core county of the Farmington, NM market, holds $1.8B in deposits across 8 insured institutions and 23 branches. The Citizens Bank is the largest deposit holder at 37.4% share. The top three institutions hold 77.7% of deposits, which places the county in the concentrated band. Deposits have grown 9.1% since 2020 while the branch count fell by 3. It produces $5.5B of output, ranking #557 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 26 in 2020 to 23 in 2025. Institutions: 8 to 8. Top-three share: 82.2% to 77.7%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| The Citizens Bank | $686M | 37.4% | +5% |
| Four Corners Community Bank | $383M | 20.9% | +55% |
| Wells Fargo Bank, National Association | $355M | 19.4% | -26% |
| Bank of America, National Association | $225M | 12.3% | +49% |
| Zions Bancorporation, N.A. | $86M | 4.7% | +38% |
| Washington Federal Bank | $63M | 3.4% | +25% |
| Bank of the Southwest | $30M | 1.6% | -6% |
| First National Bank Texas | $6M | 0.3% | +14% |
The 8 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Farmington market
San Juan County is the only county in the Farmington, NM market, a Metropolitan Statistical Area (ranked #262 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.
| Measure | San Juan County | Share of Farmington market |
|---|---|---|
| 2024 GDP | $5.5B | 100.0% |
| Deposits | $1.8B | 100.0% |
| Population | 120,340 | 100.0% |
See the Farmington market in Market Intelligence →
Recruiting in San Juan County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like San Juan County, on a retained basis.
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