Market Intelligence

Tulare County, CA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025
Market IntelligenceVisalia, CA › Tulare County

Tulare County, California, a core county of the Visalia, CA market, holds $7.3B in deposits across 13 insured institutions and 47 branches. Bank of the Sierra is the largest deposit holder at 21.6% share. The top three banks hold 56% of deposits, which places the county in the Moderate band. Deposits have grown 16.6% since 2020 while the branch count fell by 14.5%. It produces $19.5B of output, ranking #220 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$19.5B
#220 of 1,523
Population
485,146
#153 of 1,523
GDP per Capita
$40,161
#898 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$7.3B
#253 of 1,523
Deposits per Capita
$15,053
#1,190 of 1,523
Deposits per Branch
$155M
#181 of 1,523
Competitive structure
Insured Institutions
13
#495 of 1,523
Branches per 100k Pop.
9.7
#1,463 of 1,523
Median Deposits per Institution
$332M
The median deposits booked by a single institution in the county. #124 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
44.5%
of county deposits held by banks with $100M to $100B in assets. #1,167 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
56%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+16.6% over 5 years
$6.3B
2020
$7.1B
2021
$7.3B
2022
$6.9B
2023
$7.1B
2024
$7.3B
2025

Branches: 55 in 2020 to 47 in 2025. Institutions: 14 to 13. Top-three share: 54% to 56%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Bank of the Sierra$1.6B21.6%13+27%
Bank of America$1.3B18.1%6+19%
Wells Fargo Bank$1.2B16.4%5+19%
JPMorgan Chase Bank$755M10.3%4+83%
Citizens Business Bank$648M8.9%3+44%
BMO Bank$466M6.4%4+4%
Mechanics Bank$332M4.5%3+23%
U.S. Bank$316M4.3%2-12%
Community West Bank$260M3.6%2+10%
Mission Bank$174M2.4%1no 2020 presence
Westamerica Bank$94M1.3%2-9%
Banc of California$87M1.2%1+31%
Tri Counties Bank$79M1.1%1+352%

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Visalia market

Tulare County is the only county in the Visalia, CA market, a Metropolitan Statistical Area (ranked #139 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureTulare CountyShare of parent market
2024 GDP$19.5B100.0%
Deposits$7.3B100.0%
Population485,146100.0%

View the full Visalia market profile →

Recruiting in Tulare County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Tulare County.

See how we help banks recruit commercial banking talent