Market Intelligence

Audrain County, MO

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Audrain County, Missouri, a core county of the Columbia-Jefferson City-Moberly, MO market, holds $517M in deposits across 6 insured institutions and 8 branches. The Central Trust Bank is the largest deposit holder at 42.8% share. The top three institutions hold 85.2% of deposits, which places the county in the concentrated band. Deposits have grown 18.2% since 2020 while the branch count fell by 1. It produces $904M of output, ranking #1,220 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$904M
#1,220 of 1,523
Population
24,528
#1,233 of 1,523
GDP per Capita
$36,849
#1,003 of 1,523
Deposit market
Total Deposits
$517M
#1,192 of 1,523
Deposits per Capita
$21,069
#833 of 1,523
Deposits per Branch
$65M
#1,170 of 1,523
Competitive structure
Insured Institutions
6
#1,034 of 1,523
Branches per 100k Pop.
32.6
#388 of 1,523
Median Deposits per Institution
$64M
The median deposits booked by a single institution in the county. #1,270 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
100.0%
of county deposits held by banks with $100M to $50B in assets. #8 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
85.2%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+18.2% over 5 years
$437M
2020
$531M
2021
$566M
2022
$550M
2023
$525M
2024
$517M
2025

Branches: 9 in 2020 to 8 in 2025. Institutions: 6 to 6. Top-three share: 90.8% to 85.2%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
The Central Trust Bank$221M42.8%2no 2020 presence
The Bank of Missouri$124M24.1%2+14%
Commerce Bank$95M18.4%1-13%
First State Community Bank$34M6.5%1+97%
HomeBank$22M4.3%1+240%
Peoples Savings Bank of Rhineland$20M3.9%1no 2020 presence

The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Columbia-Jefferson City-Moberly market

Audrain County is one of 9 counties that make up the Columbia-Jefferson City-Moberly, MO market, a Combined Statistical Area (ranked #121 of 293 U.S. markets by economic output). It produces 4.0% of the market’s output and holds 3.7% of its deposits.

MeasureAudrain CountyShare of parent market
2024 GDP$904M4.0%
Deposits$517M3.7%
Population24,5285.8%

View the full Columbia-Jefferson City-Moberly market profile →

Recruiting in Audrain County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Audrain County, on a retained basis.

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