Market Intelligence

Ballard County, KY

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Ballard County, Kentucky, a county in the Paducah-Mayfield, KY-IL market, holds $191M in deposits across 3 insured institutions and 5 branches. First Community Bank of the Heartland, Inc. is the largest deposit holder at 68.7% share. The top three banks hold 100% of deposits, which places the county in the Concentrated band. Deposits have grown 28.0% since 2020 while the branch count fell by 16.7%. It produces $274M of output, ranking #1,456 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$274M
#1,456 of 1,523
Population
7,594
#1,473 of 1,523
GDP per Capita
$36,057
#1,033 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$191M
#1,416 of 1,523
Deposits per Capita
$25,211
#596 of 1,523
Deposits per Branch
$38M
#1,479 of 1,523
Competitive structure
Insured Institutions
3
#1,328 of 1,523
Branches per 100k Pop.
65.8
#38 of 1,523
Median Deposits per Institution
$41M
The median deposits booked by a single institution in the county. #1,457 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
78.5%
of county deposits held by banks with $100M to $100B in assets. #632 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
100%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+28.0% over 5 years
$150M
2020
$169M
2021
$193M
2022
$198M
2023
$183M
2024
$191M
2025

Branches: 6 in 2020 to 5 in 2025. Institutions: 3 to 3. Top-three share: 100% to 100%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
First Community Bank of the Heartland, Inc.$131M68.7%3+45%
Regions Bank$41M21.5%1+14%
Citizens Deposit Bank of Arlington, Inc.$19M9.8%1-18%

The 3 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Paducah-Mayfield market

Ballard County is one of 6 counties that make up the Paducah-Mayfield, KY-IL market, a Combined Statistical Area (ranked #221 of 293 U.S. markets by economic output). It produces 3.5% of the market’s output and holds 4.7% of its deposits.

MeasureBallard CountyShare of parent market
2024 GDP$274M3.5%
Deposits$191M4.7%
Population7,5945.5%

View the full Paducah-Mayfield market profile →

Recruiting in Ballard County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Ballard County.

See how we help banks recruit commercial banking talent