Citrus County, Florida, a core county of the Homosassa Springs, FL market, holds $3.0B in deposits across 11 insured institutions and 33 branches. Truist Bank is the largest deposit holder at 25.8% share. The top three institutions hold 66.3% of deposits, which places the county in the concentrated band. Deposits have grown 19.6% since 2020 while the branch count fell by 4. It produces $5.4B of output, ranking #567 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 37 in 2020 to 33 in 2025. Institutions: 10 to 11. Top-three share: 66.3% to 66.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Truist Bank | $775M | 25.8% | +4% |
| Brannen Bank | $669M | 22.3% | +57% |
| Bank of America, National Association | $550M | 18.3% | +12% |
| Regions Bank | $323M | 10.7% | +21% |
| Wells Fargo Bank, National Association | $195M | 6.5% | +31% |
| Cadence Bank | $166M | 5.5% | +6% |
| Capital City Bank | $110M | 3.7% | +22% |
| TD Bank, National Association | $87M | 2.9% | +16% |
| Seacoast National Bank | $77M | 2.5% | no 2020 presence |
| PNC Bank, National Association | $45M | 1.5% | 0% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Homosassa Springs market
Citrus County is the only county in the Homosassa Springs, FL market, a Metropolitan Statistical Area (ranked #263 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.
| Measure | Citrus County | Share of Homosassa Springs market |
|---|---|---|
| 2024 GDP | $5.4B | 100.0% |
| Deposits | $3.0B | 100.0% |
| Population | 171,666 | 100.0% |
See the Homosassa Springs market in Market Intelligence →
Recruiting in Citrus County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Citrus County, on a retained basis.
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