Citrus County, Florida, a core county of the Homosassa Springs, FL market, holds $3.0B in deposits across 11 insured institutions and 33 branches. Truist Bank is the largest deposit holder at 25.8% share. The top three banks hold 66% of deposits, which places the county in the Concentrated band. Deposits have grown 19.6% since 2020 while the branch count fell by 10.8%. It produces $5.4B of output, ranking #567 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 37 in 2020 to 33 in 2025. Institutions: 10 to 11. Top-three share: 66% to 66%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Truist Bank | $775M | 25.8% | +4% |
| Brannen Bank | $669M | 22.3% | +57% |
| Bank of America | $550M | 18.3% | +12% |
| Regions Bank | $323M | 10.7% | +21% |
| Wells Fargo Bank | $195M | 6.5% | +31% |
| Cadence Bank | $166M | 5.5% | +6% |
| Capital City Bank | $110M | 3.7% | +22% |
| TD Bank | $87M | 2.9% | +16% |
| Seacoast National Bank | $77M | 2.5% | no 2020 presence |
| PNC Bank | $45M | 1.5% | 0% |
| Citizens First Bank | $9M | 0.3% | no 2020 presence |
The 11 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Homosassa Springs market
Citrus County is the only county in the Homosassa Springs, FL market, a Metropolitan Statistical Area (ranked #263 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.
| Measure | Citrus County | Share of parent market |
|---|---|---|
| 2024 GDP | $5.4B | 100.0% |
| Deposits | $3.0B | 100.0% |
| Population | 171,666 | 100.0% |
View the full Homosassa Springs market profile →
Recruiting in Citrus County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Citrus County.
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