Coconino County, Arizona, a core county of the Flagstaff, AZ market, holds $2.4B in deposits across 10 insured institutions and 18 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 20.4% share. The top three institutions hold 57.0% of deposits, which places the county in the moderately concentrated band. Deposits have fallen 11.4% since 2020 while the branch count fell by 2. It produces $8.3B of output, ranking #412 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 20 in 2020 to 18 in 2025. Institutions: 9 to 10. Top-three share: 60.2% to 57.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| JPMorgan Chase Bank, National Association | $481M | 20.4% | +25% |
| Wells Fargo Bank, National Association | $479M | 20.3% | -36% |
| Western Alliance Bank | $385M | 16.3% | +24% |
| Zions Bancorporation, N.A. | $349M | 14.8% | -19% |
| Bank of America, National Association | $345M | 14.6% | +52% |
| Glacier Bank | $93M | 4.0% | +370% |
| PNC Bank, National Association | $84M | 3.6% | -80% |
| BMO Bank National Association | $71M | 3.0% | +19% |
| Sunwest Bank | $59M | 2.5% | +4% |
| Bank of Colorado | $12M | 0.5% | no 2020 presence |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Flagstaff market
Coconino County is the only county in the Flagstaff, AZ market, a Metropolitan Statistical Area (ranked #215 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.
| Measure | Coconino County | Share of Flagstaff market |
|---|---|---|
| 2024 GDP | $8.3B | 100.0% |
| Deposits | $2.4B | 100.0% |
| Population | 144,368 | 100.0% |
See the Flagstaff market in Market Intelligence →
Recruiting in Coconino County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Coconino County, on a retained basis.
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