Market Intelligence

Custer County, OK

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Custer County, Oklahoma, a core county of the Weatherford-Elk City, OK market, holds $1.1B in deposits across 15 insured institutions and 20 branches. Oklahoma Bank and Trust Company is the largest deposit holder at 15.2% share. The top three institutions hold 36.6% of deposits, which places the county in the fragmented band. Deposits have grown 15.7% since 2020. It produces $1.5B of output, ranking #1,046 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.5B
#1,046 of 1,523
Total Deposits
$1.1B
#893 of 1,523
Population
28,175
#1,181 of 1,523
GDP per Capita
$53,172
#497 of 1,523
Insured Institutions
15
#370 of 1,523
Deposits per Branch
$55M
#1,330 of 1,523
Deposits per Capita
$38,825
#199 of 1,523
Branches per 100k Pop.
71.0
#28 of 1,523
Median Institution Size
$64M
Median deposits of the institutions operating in the county. #1,271 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
81.9%
of market deposits held by banks with $100M to $50B in assets. #470 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
36.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+15.7% over 5 years
$945M
2020
$984M
2021
$988M
2022
$1.0B
2023
$1.0B
2024
$1.1B
2025

Branches: 20 in 2020 to 20 in 2025. Institutions: 14 to 15. Top-three share: 42.7% to 36.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Oklahoma Bank and Trust Company$166M15.2%4+16%
MidFirst Bank$118M10.8%1+10%
The Bank of the West$117M10.7%2+20%
Blue Sky Bank$114M10.4%1no 2020 presence
BancFirst$102M9.3%1+46%
InterBank$70M6.4%1+8%
Southwest Bank of Weatherford$67M6.1%10%
Bank of Western Oklahoma$64M5.9%1+24%
Bank of Hydro$57M5.2%2+30%
Legacy Bank$48M4.3%1+13%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Weatherford-Elk City market

Custer County is one of 3 counties that make up the Weatherford-Elk City, OK market, a Combined Statistical Area (ranked #289 of 293 U.S. markets by economic output). It produces 51.0% of the market’s output and holds 45.9% of its deposits.

MeasureCuster CountyShare of Weatherford-Elk City market
2024 GDP$1.5B51.0%
Deposits$1.1B45.9%
Population28,17546.0%

View the full Weatherford-Elk City market profile →

Recruiting in Custer County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Custer County, on a retained basis.

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