Market Intelligence

Custer County, SD

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Custer County, South Dakota, a county in the Rapid City-Spearfish, SD market, holds $151M in deposits across 2 insured institutions and 3 branches. First Interstate Bank is the largest deposit holder at 76.4% share. The top three banks hold 100% of deposits, which places the county in the Concentrated band. Deposits have grown 38.1% since 2020 while the branch count rose by 50.0%. It produces $306M of output, ranking #1,444 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$306M
#1,444 of 1,523
Population
9,431
#1,451 of 1,523
GDP per Capita
$32,428
#1,137 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$151M
#1,449 of 1,523
Deposits per Capita
$15,990
#1,137 of 1,523
Deposits per Branch
$50M
#1,373 of 1,523
Competitive structure
Insured Institutions
2
#1,429 of 1,523
Branches per 100k Pop.
31.8
#411 of 1,523
Median Deposits per Institution
$75M
The median deposits booked by a single institution in the county. #1,139 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
100.0%
of county deposits held by banks with $100M to $100B in assets. #58 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
100%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+38.1% over 5 years
$109M
2020
$133M
2021
$132M
2022
$130M
2023
$128M
2024
$151M
2025

Branches: 2 in 2020 to 3 in 2025. Institutions: 2 to 2. Top-three share: 100% to 100%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
First Interstate Bank$115M76.4%2+33%
Dacotah Bank$36M23.6%1+55%

The 2 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Rapid City-Spearfish market

Custer County is one of 4 counties that make up the Rapid City-Spearfish, SD market, a Combined Statistical Area (ranked #207 of 293 U.S. markets by economic output). It produces 3.4% of the market’s output and holds 3.2% of its deposits.

MeasureCuster CountyShare of parent market
2024 GDP$306M3.4%
Deposits$151M3.2%
Population9,4315.1%

View the full Rapid City-Spearfish market profile →

Recruiting in Custer County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Custer County.

See how we help banks recruit commercial banking talent