Market Intelligence

Fayette County, IN

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Richmond-Connersville, IN › Fayette County

Fayette County, Indiana, a core county of the Richmond-Connersville, IN market, holds $482M in deposits across 6 insured institutions and 7 branches. Union Savings and Loan Association is the largest deposit holder at 34.9% share. The top three institutions hold 69.9% of deposits, which places the county in the concentrated band. Deposits have grown 26.2% since 2020 while the branch count fell by 1. It produces $552M of output, ranking #1,336 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$552M
#1,336 of 1,523
Population
23,533
#1,243 of 1,523
GDP per Capita
$23,451
#1,404 of 1,523
Deposit market
Total Deposits
$482M
#1,217 of 1,523
Deposits per Capita
$20,469
#864 of 1,523
Deposits per Branch
$69M
#1,097 of 1,523
Competitive structure
Insured Institutions
6
#1,073 of 1,523
Branches per 100k Pop.
29.7
#489 of 1,523
Median Deposits per Institution
$77M
The median deposits booked by a single institution in the county. #1,118 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
65.9%
of county deposits held by banks with $100M to $50B in assets. #745 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
69.9%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+26.2% over 5 years
$382M
2020
$426M
2021
$450M
2022
$452M
2023
$474M
2024
$482M
2025

Branches: 8 in 2020 to 7 in 2025. Institutions: 6 to 6. Top-three share: 68.8% to 69.9%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Union Savings and Loan Association$168M34.9%2+35%
Fifth Third Bank$90M18.6%1+36%
First Financial Bank$79M16.4%1+9%
U.S. Bank$75M15.5%1+31%
First Merchants Bank$36M7.5%10%
FCN Bank$34M7.2%1+33%

The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Richmond-Connersville market

Fayette County is one of 2 counties that make up the Richmond-Connersville, IN market, a Combined Statistical Area (ranked #283 of 293 U.S. markets by economic output). It produces 15.6% of the market’s output and holds 13.7% of its deposits.

MeasureFayette CountyShare of parent market
2024 GDP$552M15.6%
Deposits$482M13.7%
Population23,53326.2%

See the Richmond-Connersville market in Market Intelligence →

Recruiting in Fayette County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Fayette County, on a retained basis.

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