Market Intelligence

Hall County, NE

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Hall County, Nebraska, a core county of the Grand Island, NE market, holds $3.1B in deposits across 18 insured institutions and 36 branches. Five Points Bank is the largest deposit holder at 32.1% share. The top three institutions hold 56.2% of deposits, which places the county in the moderately concentrated band. Deposits have grown 26.3% since 2020 while the branch count fell by 2. It produces $4.0B of output, ranking #676 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$4.0B
#676 of 1,523
Total Deposits
$3.1B
#489 of 1,523
Population
63,633
#816 of 1,523
GDP per Capita
$63,318
#291 of 1,523
Insured Institutions
18
#260 of 1,523
Deposits per Branch
$85M
#819 of 1,523
Deposits per Capita
$48,092
#105 of 1,523
Branches per 100k Pop.
56.6
#67 of 1,523
Median Institution Size
$78M
Median deposits of the institutions operating in the county. #1,105 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
90.9%
of market deposits held by banks with $100M to $50B in assets. #303 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
56.2%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+26.3% over 5 years
$2.4B
2020
$2.8B
2021
$2.9B
2022
$3.0B
2023
$3.1B
2024
$3.1B
2025

Branches: 38 in 2020 to 36 in 2025. Institutions: 17 to 18. Top-three share: 56.9% to 56.2%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Five Points Bank$984M32.1%5+17%
Exchange Bank$410M13.4%1+78%
Home Federal Savings and Loan Association of Grand Island$326M10.7%3+36%
Wells Fargo Bank, National Association$206M6.7%2-30%
Equitable Bank$205M6.7%3+19%
Pathway Bank$180M5.9%2+54%
First National Bank of Omaha$139M4.5%2+29%
Pinnacle Bank$129M4.2%1+338%
Union Bank and Trust Company$85M2.8%1+3%
Heritage Bank$70M2.3%4+6%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Grand Island market

Hall County is one of 3 counties that make up the Grand Island, NE market, a Metropolitan Statistical Area (ranked #274 of 293 U.S. markets by economic output). It produces 86.6% of the market’s output and holds 87.5% of its deposits.

MeasureHall CountyShare of Grand Island market
2024 GDP$4.0B86.6%
Deposits$3.1B87.5%
Population63,63381.5%

View the full Grand Island market profile →

Recruiting in Hall County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hall County, on a retained basis.

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