Howard County, Nebraska, a county in the Grand Island, NE market, holds $167M in deposits across 4 insured institutions and 4 branches. Citizens Bank & Trust Company is the largest deposit holder at 55.4% share. The top three institutions hold 89.4% of deposits, which places the county in the concentrated band. Deposits have grown 24.7% since 2020. It produces $215M of output, ranking #1,482 of the 1,523 counties within a CSA or MSA by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 4 in 2020 to 4 in 2025. Institutions: 4 to 4. Top-three share: 89.3% to 89.4%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Citizens Bank & Trust Company | $93M | 55.4% | +20% |
| Homestead Bank | $37M | 22.2% | +31% |
| Boelus State Bank | $20M | 11.9% | +36% |
| Heritage Bank | $18M | 10.6% | +24% |
The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Grand Island market
Howard County is one of 3 counties that make up the Grand Island, NE market, a Metropolitan Statistical Area (ranked #274 of 293 U.S. markets by economic output). It produces 4.6% of the market’s output and holds 4.8% of its deposits.
| Measure | Howard County | Share of parent market |
|---|---|---|
| 2024 GDP | $215M | 4.6% |
| Deposits | $167M | 4.8% |
| Population | 6,538 | 8.4% |
View the full Grand Island market profile →
Recruiting in Howard County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Howard County, on a retained basis.
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