Highlands County, Florida, a core county of the Sebring, FL market, holds $2.1B in deposits across 9 insured institutions and 18 branches. Seacoast National Bank is the largest deposit holder at 28.6% share. The top three banks hold 61% of deposits, which places the county in the Concentrated band. Deposits have grown 8.4% since 2021 while the branch count fell by 5.3%. It produced $3.0B of real gross domestic product in 2024, ranking #776 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 19 in 2021 to 18 in 2026. Institutions: 8 to 9. Top-three share: 59% to 61%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Seacoast National Bank | $610M | 28.6% | +4% |
| Wells Fargo Bank | $424M | 19.8% | +83% |
| Crews Bank & Trust | $273M | 12.8% | -9% |
| SouthState Bank | $263M | 12.3% | -7% |
| Truist Bank | $221M | 10.3% | +2% |
| Bank of America | $217M | 10.2% | -7% |
| First Southern Bank | $90M | 4.2% | +56% |
| Gulf Atlantic Bank | $24M | 1.1% | no 2021 presence |
| JPMorgan Chase Bank | $14M | 0.7% | no 2021 presence |
The 9 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Sebring market
Highlands County is the only county in the Sebring, FL market, a Metropolitan Statistical Area (ranked #288 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.
| Measure | Highlands County | Share of parent market |
|---|---|---|
| 2024 GDP | $3.0B | 100.0% |
| Deposits | $2.1B | 100.0% |
| Population | 111,122 | 100.0% |
View the full Sebring market profile →
Recruiting in Highlands County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Highlands County.
See how we help banks recruit commercial banking talent