Sebring, FL, a Metropolitan Statistical Area, holds $2.3 billion in deposits across 8 insured institutions and 17 branches, ranking #288 of 293 U.S. markets by economic output. Heartland National Bank is the largest deposit holder at 29.7% share. The top three institutions hold 63.0% of deposits, which places the market in the concentrated band. Deposits have grown 34.3% since 2020 while the branch count fell by 10.5%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 19 in 2020 to 17 in 2025. Institutions: 8 to 8. Top-three share: 57.2% to 63.0%. Deposits per branch: $136M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Heartland National Bank | $0.7B | 29.7% | +49% |
| Wells Fargo Bank | $0.5B | 22.3% | +146% |
| SouthState Bank | $0.3B | 11.1% | -4% |
| Crews Bank & Trust | $0.3B | 10.9% | -3% |
| Truist Bank | $0.2B | 10.2% | +9% |
| Bank of America | $0.2B | 9.5% | -1% |
| First Southern Bank | $0.1B | 3.6% | +163% |
| TD Bank | $0.1B | 2.8% | +4% |
The 8 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Highlands County | Florida | $3.0B | 111,122 | 100.0% | 100.0% |
Recruiting in the Sebring market
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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