Houston County, Georgia, a core county of the Macon-Bibb County--Warner Robins, GA market, holds $2.5B in deposits across 12 insured institutions and 25 branches. Synovus Bank is the largest deposit holder at 22.3% share. The top three institutions hold 48.5% of deposits, which places the county in the moderately concentrated band. Deposits have grown 32.1% since 2020. It produces $7.8B of output, ranking #430 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 25 in 2020 to 25 in 2025. Institutions: 11 to 12. Top-three share: 53.4% to 48.5%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Synovus Bank | $547M | 22.3% | +45% |
| Truist Bank | $339M | 13.8% | +8% |
| Morris Bank | $305M | 12.4% | +112% |
| Wells Fargo Bank, National Association | $277M | 11.3% | +103% |
| Bank of America, National Association | $268M | 10.9% | +27% |
| Cadence Bank | $260M | 10.6% | -14% |
| Sunmark Community Bank | $183M | 7.5% | +62% |
| American Pride Bank | $127M | 5.2% | +143% |
| Colony Bank | $94M | 3.8% | +50% |
| Planters First Bank | $48M | 1.9% | +22% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Macon-Bibb County--Warner Robins market
Houston County is one of 7 counties that make up the Macon-Bibb County--Warner Robins, GA market, a Combined Statistical Area (ranked #134 of 293 U.S. markets by economic output). It produces 39.0% of the market’s output and holds 31.0% of its deposits.
| Measure | Houston County | Share of Macon-Bibb County--Warner Robins market |
|---|---|---|
| 2024 GDP | $7.8B | 39.0% |
| Deposits | $2.5B | 31.0% |
| Population | 178,214 | 39.9% |
View the full Macon-Bibb County--Warner Robins market profile →
Recruiting in Houston County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Houston County, on a retained basis.
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