Market Intelligence

Houston County, GA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Houston County, Georgia, a core county of the Macon-Bibb County--Warner Robins, GA market, holds $2.5B in deposits across 13 insured institutions and 26 branches. Pinnacle Bank is the largest deposit holder at 22.0% share. The top three banks hold 49% of deposits, which places the county in the Moderate band. Deposits have grown 14.6% since 2021. It produced $7.8B of real gross domestic product in 2024, ranking #430 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$7.8B
#430 of 1,523
Population
178,214
#391 of 1,523
GDP per Capita
$43,562
#775 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$2.5B
#574 of 1,523
Deposits per Capita
$14,159
#1,251 of 1,523
Deposits per Branch
$97M
#674 of 1,523
Competitive structure
Insured Institutions
13
#459 of 1,523
Branches per 100k Pop.
14.6
#1,311 of 1,523
Median Deposits per Institution
$179M
The median deposits booked by a single institution in the county. #415 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
33.6%
of county deposits held by banks with $100M to $100B in assets. #1,276 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
49%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+14.6% over 5 years
$2.2B
2021
$2.4B
2022
$2.2B
2023
$2.2B
2024
$2.5B
2025
$2.5B
2026

Branches: 26 in 2021 to 26 in 2026. Institutions: 11 to 13. Top-three share: 55% to 49%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Pinnacle Bank$556M22.0%3+20%
Truist Bank$348M13.8%2-24%
Vallant Bank$322M12.8%3+75%
Bank of America$269M10.7%2+14%
Wells Fargo Bank$268M10.6%2+61%
The Huntington National Bank$228M9.1%3-19%
Sunmark Community Bank$179M7.1%3+23%
American Pride Bank$167M6.6%1+224%
Colony Bank$94M3.7%2+55%
Planters First Bank$59M2.3%2+82%
Bank of Dudley$22M0.9%1no 2021 presence
Fifth Third Bank$7M0.3%1no 2021 presence
PeoplesSouth Bank$3M0.1%1no 2021 presence

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Macon-Bibb County--Warner Robins market

Houston County is one of 7 counties that make up the Macon-Bibb County--Warner Robins, GA market, a Combined Statistical Area (ranked #134 of 293 U.S. markets by economic output). It produces 39.0% of the market’s output and holds 29.7% of its deposits.

MeasureHouston CountyShare of parent market
2024 GDP$7.8B39.0%
Deposits$2.5B29.7%
Population178,21439.9%

View the full Macon-Bibb County--Warner Robins market profile →

Recruiting in Houston County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Houston County.

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