Market Intelligence

Jasper County, MO

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Jasper County, Missouri, a core county of the Joplin-Miami, MO-OK-KS market, holds $2.8B in deposits across 16 insured institutions and 45 branches. Southwest Missouri Bank is the largest deposit holder at 25.6% share. The top three institutions hold 51.4% of deposits, which places the county in the moderately concentrated band. Deposits have grown 3.1% since 2020 while the branch count fell by 8. It produces $5.7B of output, ranking #546 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$5.7B
#546 of 1,523
Total Deposits
$2.8B
#529 of 1,523
Population
127,428
#511 of 1,523
GDP per Capita
$45,012
#735 of 1,523
Insured Institutions
16
#335 of 1,523
Deposits per Branch
$62M
#1,219 of 1,523
Deposits per Capita
$21,814
#777 of 1,523
Branches per 100k Pop.
35.3
#320 of 1,523
Median Institution Size
$119M
Median deposits of the institutions operating in the county. #729 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
85.6%
of market deposits held by banks with $100M to $50B in assets. #408 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
51.4%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+3.1% over 5 years
$2.7B
2020
$3.0B
2021
$3.1B
2022
$2.5B
2023
$2.6B
2024
$2.8B
2025

Branches: 53 in 2020 to 45 in 2025. Institutions: 15 to 16. Top-three share: 55.9% to 51.4%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Southwest Missouri Bank$711M25.6%7+35%
Arvest Bank$451M16.2%6+15%
U.S. Bank National Association$267M9.6%3+4%
Pinnacle Bank$227M8.2%4+17%
Commerce Bank$218M7.8%2-63%
Simmons Bank$146M5.3%1+10%
Guaranty Bank$134M4.8%4no 2020 presence
Omb Bank$125M4.5%1+308%
Mid-Missouri Bank$114M4.1%3+8%
Oakstar Bank$84M3.0%1+1,686%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Joplin-Miami market

Jasper County is one of 4 counties that make up the Joplin-Miami, MO-OK-KS market, a Combined Statistical Area (ranked #191 of 293 U.S. markets by economic output). It produces 57.1% of the market’s output and holds 51.1% of its deposits.

MeasureJasper CountyShare of Joplin-Miami market
2024 GDP$5.7B57.1%
Deposits$2.8B51.1%
Population127,42853.3%

View the full Joplin-Miami market profile →

Recruiting in Jasper County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Jasper County, on a retained basis.

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