Latah County, Idaho, a core county of the Pullman-Moscow, WA-ID market, holds $669M in deposits across 7 insured institutions and 7 branches. Wells Fargo Bank, National Association is the largest deposit holder at 22.8% share. The top three institutions hold 63.6% of deposits, which places the county in the concentrated band. Deposits have grown 11.7% since 2020 while the branch count fell by 3. It produces $1.6B of output, ranking #1,005 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 10 in 2020 to 7 in 2025. Institutions: 7 to 7. Top-three share: 72.6% to 63.6%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank, National Association | $152M | 22.8% | +10% |
| Umpqua Bank | $137M | 20.5% | -12% |
| U.S. Bank National Association | $136M | 20.3% | -3% |
| Zions Bancorporation, N.A. | $76M | 11.4% | +35% |
| Banner Bank | $62M | 9.3% | +44% |
| JPMorgan Chase Bank, National Association | $60M | 9.0% | +28% |
| Washington Trust Bank | $45M | 6.7% | +160% |
The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Pullman-Moscow market
Latah County is one of 2 counties that make up the Pullman-Moscow, WA-ID market, a Combined Statistical Area (ranked #280 of 293 U.S. markets by economic output). It produces 39.8% of the market’s output and holds 43.7% of its deposits.
| Measure | Latah County | Share of Pullman-Moscow market |
|---|---|---|
| 2024 GDP | $1.6B | 39.8% |
| Deposits | $669M | 43.7% |
| Population | 41,842 | 46.3% |
See the Pullman-Moscow market in Market Intelligence →
Recruiting in Latah County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Latah County, on a retained basis.
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