Market Intelligence

Pullman-Moscow, WA-ID

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Pullman-Moscow, WA-ID

Pullman-Moscow, WA-ID, a Combined Statistical Area, holds $1.6 billion in deposits across 12 insured institutions and 25 branches, and ranks #280 of 293 U.S. markets by economic output. U.S. Bank is the largest deposit holder at 22.4% share. The top three banks hold 53% of deposits, which places the market in the Moderate band. Deposits have declined 9.1% since 2021 while the branch count fell by 10.7%.

Economic scale
2024 Real GDP
$4.1B
#280 of 293
Population
90K
#279 of 293
GDP per Capita
$45,686
#230 of 293
Deposit market
Deposits (SOD, 6/30/26)
$1.6B
#288 of 293
Deposits per Capita
$17,554
#257 of 293
Deposits per Branch
$63M
#284 of 293
Competitive structure
Insured Institutions
12
#239 of 293
Branches per 100k Pop.
27.7
#105 of 293
Median Deposits per Institution
$98M
The median deposits booked by a single institution in the market. #273 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
51.6%
of market deposits held by banks with $100M to $100B in assets. #184 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
53%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) -9.1% over 5 years
$1.7B
2021
$1.8B
2022
$1.6B
2023
$1.5B
2024
$1.5B
2025
$1.6B
2026

Branches: 28 in 2021 to 25 in 2026. Institutions: 14 to 12. Top-three share: 49% to 53%. Average deposits per branch: $63M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
U.S. Bank$355M22.4%4-19%
Columbia Bank$282M17.8%3-19%
JPMorgan Chase Bank$206M13.0%2+3%
Banner Bank$180M11.4%3+6%
Wells Fargo Bank$157M9.9%1-1%
Washington Trust Bank$115M7.3%2-23%
Zions Bancorporation$82M5.1%1+25%
WaFd Bank$61M3.8%1-16%
Lamont Bank of St. John$50M3.1%1-7%
State Bank Northwest$37M2.4%3+55%
Bank of Eastern Oregon$33M2.1%2+25%
First Interstate Bank$29M1.8%2-22%

The 12 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Whitman CountyWashington$2.5B48,51260.2%55.2%
Latah CountyIdaho$1.6B41,84239.8%44.8%

Recruiting in the Pullman-Moscow market

Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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