Lincoln County, South Dakota, a core county of the Sioux Falls, SD-MN market, holds $531.7B in deposits across 26 insured institutions and 37 branches. Citibank, National Association is the largest deposit holder at 98.2% share. The top three institutions hold 99.7% of deposits, which places the county in the concentrated band. Deposits have grown 32.3% since 2020 while the branch count rose by 7. It produces $6.6B of output, ranking #497 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 30 in 2020 to 37 in 2025. Institutions: 21 to 26. Top-three share: 99.7% to 99.7%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Citibank, National Association | $522.3B | 98.2% | +33% |
| Pathward, National Association | $6.0B | 1.1% | -21% |
| Sunrise Banks, National Association | $1.5B | 0.3% | no 2020 presence |
| Wells Fargo Bank, National Association | $238M | 0.0% | +7% |
| The First National Bank in Sioux Falls | $227M | 0.0% | +110% |
| Central Bank | $161M | 0.0% | +149% |
| American Bank & Trust | $133M | 0.0% | no 2020 presence |
| First Dakota National Bank | $114M | 0.0% | +25% |
| First Bank & Trust | $114M | 0.0% | no 2020 presence |
| Reliabank Dakota | $99M | 0.0% | +185% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Sioux Falls market
Lincoln County is one of 5 counties that make up the Sioux Falls, SD-MN market, a Metropolitan Statistical Area (ranked #114 of 293 U.S. markets by economic output). It produces 26.5% of the market’s output and holds 59.5% of its deposits.
| Measure | Lincoln County | Share of Sioux Falls market |
|---|---|---|
| 2024 GDP | $6.6B | 26.5% |
| Deposits | $531.7B | 59.5% |
| Population | 77,145 | 24.5% |
View the full Sioux Falls market profile →
Recruiting in Lincoln County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lincoln County, on a retained basis.
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