Market Intelligence

Madison County, ID

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Madison County, Idaho, a core county of the Idaho Falls-Rexburg-Blackfoot, ID market, holds $647M in deposits across 8 insured institutions and 9 branches. The Bank of Commerce is the largest deposit holder at 39.5% share. The top three banks hold 73% of deposits, which places the county in the Concentrated band. Deposits have grown 16.4% since 2020. It produces $1.6B of output, ranking #1,026 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$1.6B
#1,026 of 1,523
Population
55,172
#884 of 1,523
GDP per Capita
$28,421
#1,288 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$647M
#1,117 of 1,523
Deposits per Capita
$11,723
#1,357 of 1,523
Deposits per Branch
$72M
#1,045 of 1,523
Competitive structure
Insured Institutions
8
#885 of 1,523
Branches per 100k Pop.
16.3
#1,222 of 1,523
Median Deposits per Institution
$52M
The median deposits booked by a single institution in the county. #1,390 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
66.3%
of county deposits held by banks with $100M to $100B in assets. #876 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
73%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+16.4% over 5 years
$555M
2020
$670M
2021
$713M
2022
$661M
2023
$642M
2024
$647M
2025

Branches: 9 in 2020 to 9 in 2025. Institutions: 8 to 8. Top-three share: 72% to 73%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
The Bank of Commerce$255M39.5%2+31%
Wells Fargo Bank$114M17.6%1+3%
Zions Bancorporation$100M15.5%1+7%
U.S. Bank$53M8.2%1+24%
KeyBank$51M7.9%1-5%
Glacier Bank$34M5.3%1+32%
D. L. Evans Bank$25M3.8%1+57%
Washington Federal Bank$14M2.2%1-19%

The 8 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Idaho Falls-Rexburg-Blackfoot market

Madison County is one of 6 counties that make up the Idaho Falls-Rexburg-Blackfoot, ID market, a Combined Statistical Area (ranked #167 of 293 U.S. markets by economic output). It produces 11.9% of the market’s output and holds 14.1% of its deposits.

MeasureMadison CountyShare of parent market
2024 GDP$1.6B11.9%
Deposits$647M14.1%
Population55,17218.7%

View the full Idaho Falls-Rexburg-Blackfoot market profile →

Recruiting in Madison County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Madison County.

See how we help banks recruit commercial banking talent