Market Intelligence

Monterey County, CA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Salinas, CA › Monterey County

Monterey County, California, a core county of the Salinas, CA market, holds $11.9B in deposits across 13 insured institutions and 65 branches. JPMorgan Chase Bank is the largest deposit holder at 25.5% share. The top three banks hold 64% of deposits, which places the county in the Concentrated band. Deposits have fallen 4.7% since 2021 while the branch count fell by 12.2%. It produced $29.7B of real gross domestic product in 2024, ranking #160 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$29.7B
#160 of 1,523
Population
433,729
#175 of 1,523
GDP per Capita
$68,503
#211 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$11.9B
#181 of 1,523
Deposits per Capita
$27,485
#515 of 1,523
Deposits per Branch
$183M
#124 of 1,523
Competitive structure
Insured Institutions
13
#475 of 1,523
Branches per 100k Pop.
15.0
#1,290 of 1,523
Median Deposits per Institution
$553M
The median deposits booked by a single institution in the county. #30 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
25.9%
of county deposits held by banks with $100M to $100B in assets. #1,371 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
64%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-4.7% over 5 years
$12.5B
2021
$14.1B
2022
$13.2B
2023
$12.0B
2024
$11.7B
2025
$11.9B
2026

Branches: 74 in 2021 to 65 in 2026. Institutions: 14 to 13. Top-three share: 63% to 64%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
JPMorgan Chase Bank$3.0B25.5%12+16%
Wells Fargo Bank$2.7B22.5%15-11%
Bank of America$1.9B15.7%6-16%
Mechanics Bank$1.0B8.8%9-28%
West Coast Community Bank$941M7.9%3+13%
U.S. Bank$914M7.7%5-5%
Pacific Valley Bank$553M4.6%4+28%
Fifth Third Bank$267M2.2%3-34%
Monterey County Bank$233M2.0%4+18%
Pinnacle Bank$192M1.6%1+24%
Fremont Bank$97M0.8%1+41%
BMO Bank$65M0.5%1-50%
UMB Bank$21M0.2%1no 2021 presence

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Salinas market

Monterey County is the only county in the Salinas, CA market, a Metropolitan Statistical Area (ranked #99 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureMonterey CountyShare of parent market
2024 GDP$29.7B100.0%
Deposits$11.9B100.0%
Population433,729100.0%

View the full Salinas market profile →

Recruiting in Monterey County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Monterey County.

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