Market Intelligence

Montgomery County, TN

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceClarksville, TN-KY › Montgomery County

Montgomery County, Tennessee, a core county of the Clarksville, TN-KY market, holds $4.0B in deposits across 12 insured institutions and 43 branches. F&M Bank is the largest deposit holder at 19.7% share. The top three institutions hold 50.6% of deposits, which places the county in the moderately concentrated band. Deposits have grown 29.5% since 2020 while the branch count fell by 6. It produces $7.3B of output, ranking #453 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$7.3B
#453 of 1,523
Total Deposits
$4.0B
#397 of 1,523
Population
249,935
#294 of 1,523
GDP per Capita
$29,093
#1,264 of 1,523
Insured Institutions
12
#534 of 1,523
Deposits per Branch
$94M
#678 of 1,523
Deposits per Capita
$16,187
#1,125 of 1,523
Branches per 100k Pop.
17.2
#1,170 of 1,523
Median Institution Size
$327M
Median deposits of the institutions operating in the county. #133 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
64.9%
of market deposits held by banks with $100M to $50B in assets. #769 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
50.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+29.5% over 5 years
$3.1B
2020
$3.4B
2021
$3.7B
2022
$3.8B
2023
$3.9B
2024
$4.0B
2025

Branches: 49 in 2020 to 43 in 2025. Institutions: 11 to 12. Top-three share: 44.5% to 50.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
F&M Bank$797M19.7%9+44%
Planters Bank, Inc.$669M16.5%4+85%
Legends Bank$581M14.4%5+54%
Regions Bank$477M11.8%4+19%
Bank of America, National Association$455M11.2%3+28%
U.S. Bank National Association$414M10.2%4+29%
United Community Bank$240M5.9%3no 2020 presence
First Federal Bank$221M5.5%5+38%
First Financial Bank, National Association$78M1.9%3+17%
First Horizon Bank$75M1.9%1-15%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Clarksville market

Montgomery County is one of 4 counties that make up the Clarksville, TN-KY market, a Metropolitan Statistical Area (ranked #160 of 293 U.S. markets by economic output). It produces 49.5% of the market’s output and holds 65.7% of its deposits.

MeasureMontgomery CountyShare of Clarksville market
2024 GDP$7.3B49.5%
Deposits$4.0B65.7%
Population249,93571.6%

View the full Clarksville market profile →

Recruiting in Montgomery County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Montgomery County, on a retained basis.

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