Market Intelligence

Prentiss County, MS

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceTupelo-Corinth, MS › Prentiss County

Prentiss County, Mississippi, a county in the Tupelo-Corinth, MS market, holds $612M in deposits across 5 insured institutions and 9 branches. Farmers and Merchants Bank is the largest deposit holder at 41.1% share. The top three institutions hold 92.8% of deposits, which places the county in the concentrated band. Deposits have grown 24.8% since 2020 while the branch count fell by 1. It produces $608M of output, ranking #1,316 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$608M
#1,316 of 1,523
Total Deposits
$612M
#1,142 of 1,523
Population
25,284
#1,226 of 1,523
GDP per Capita
$24,061
#1,390 of 1,523
Insured Institutions
5
#1,213 of 1,523
Deposits per Branch
$68M
#1,114 of 1,523
Deposits per Capita
$24,191
#648 of 1,523
Branches per 100k Pop.
35.6
#310 of 1,523
Median Institution Size
$142M
Median deposits of the institutions operating in the county. #564 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
76.8%
of market deposits held by banks with $100M to $50B in assets. #566 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
92.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+24.8% over 5 years
$490M
2020
$556M
2021
$577M
2022
$564M
2023
$592M
2024
$612M
2025

Branches: 10 in 2020 to 9 in 2025. Institutions: 5 to 5. Top-three share: 91.9% to 92.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Farmers and Merchants Bank$251M41.1%4+23%
Renasant Bank$174M28.4%2+15%
Cadence Bank$142M23.2%1+51%
Guaranty Bank and Trust Company$42M6.8%1no 2020 presence
Woodforest National Bank$2M0.4%1+32%

The 5 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Tupelo-Corinth market

Prentiss County is one of 4 counties that make up the Tupelo-Corinth, MS market, a Combined Statistical Area (ranked #234 of 293 U.S. markets by economic output). It produces 8.1% of the market’s output and holds 9.4% of its deposits.

MeasurePrentiss CountyShare of Tupelo-Corinth market
2024 GDP$608M8.1%
Deposits$612M9.4%
Population25,28415.1%

View the full Tupelo-Corinth market profile →

Recruiting in Prentiss County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Prentiss County, on a retained basis.

Start a confidential conversation