San Diego County, California, a core county of the San Diego-Chula Vista-Carlsbad, CA market, holds $127.5B in deposits across 45 insured institutions and 437 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 20.5% share. The top three institutions hold 51.9% of deposits, which places the county in the moderately concentrated band. Deposits have grown 15.2% since 2020 while the branch count fell by 123. It produces $266.9B of output, ranking #10 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 560 in 2020 to 437 in 2025. Institutions: 48 to 45. Top-three share: 50.1% to 51.9%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| JPMorgan Chase Bank, National Association | $26.2B | 20.5% | +36% |
| Wells Fargo Bank, National Association | $20.8B | 16.3% | -12% |
| Axos Bank | $19.2B | 15.1% | +106% |
| Bank of America, National Association | $15.9B | 12.5% | +6% |
| U.S. Bank National Association | $11.1B | 8.7% | -39% |
| Western Alliance Bank | $7.2B | 5.6% | +156% |
| Zions Bancorporation, N.A. | $4.3B | 3.3% | -5% |
| Enterprise Bank & Trust | $3.8B | 3.0% | no 2020 presence |
| Citibank, National Association | $2.8B | 2.2% | +28% |
| PNC Bank, National Association | $2.1B | 1.7% | +216% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the San Diego-Chula Vista-Carlsbad market
San Diego County is the only county in the San Diego-Chula Vista-Carlsbad, CA market, a Metropolitan Statistical Area (ranked #17 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.
| Measure | San Diego County | Share of San Diego-Chula Vista-Carlsbad market |
|---|---|---|
| 2024 GDP | $266.9B | 100.0% |
| Deposits | $127.5B | 100.0% |
| Population | 3,282,248 | 100.0% |
View the full San Diego-Chula Vista-Carlsbad market profile →
Recruiting in San Diego County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like San Diego County, on a retained basis.
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