Market Intelligence

San Luis Obispo County, CA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

San Luis Obispo County, California, a core county of the San Luis Obispo-Paso Robles, CA market, holds $8.6B in deposits across 15 insured institutions and 55 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 21.4% share. The top three banks hold 53% of deposits, which places the county in the Moderate band. Deposits have grown 6.4% since 2020 while the branch count fell by 21.4%. It produces $19.0B of output, ranking #222 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$19.0B
#222 of 1,523
Population
282,367
#260 of 1,523
GDP per Capita
$67,402
#228 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$8.6B
#225 of 1,523
Deposits per Capita
$30,492
#365 of 1,523
Deposits per Branch
$157M
#175 of 1,523
Competitive structure
Insured Institutions
15
#385 of 1,523
Branches per 100k Pop.
19.5
#1,041 of 1,523
Median Deposits per Institution
$278M
The median deposits booked by a single institution in the county. #188 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
46.9%
of county deposits held by banks with $100M to $100B in assets. #1,142 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
53%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+6.4% over 5 years
$8.1B
2020
$8.9B
2021
$9.5B
2022
$8.8B
2023
$8.6B
2024
$8.6B
2025

Branches: 70 in 2020 to 55 in 2025. Institutions: 15 to 15. Top-three share: 54% to 53%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
JPMorgan Chase Bank$1.8B21.4%7+45%
Mechanics Bank$1.5B16.9%12-8%
Pacific Premier Bank$1.2B14.5%7-17%
Wells Fargo Bank$1.2B13.9%5-6%
Bank of America$1.0B12.1%3+3%
U.S. Bank$492M5.7%4+16%
American Riviera Bank$412M4.8%3+147%
Banc of California$278M3.2%3-18%
UMB Bank$239M2.8%2no 2020 presence
Bank of the Sierra$182M2.1%3+13%
Community West Bank$71M0.8%2no 2020 presence
Umpqua Bank$47M0.5%1-8%
West Coast Community Bank$42M0.5%1no 2020 presence
Mission Bank$40M0.5%1no 2020 presence
Murphy Bank$29M0.3%1+23%

The 15 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the San Luis Obispo-Paso Robles market

San Luis Obispo County is the only county in the San Luis Obispo-Paso Robles, CA market, a Metropolitan Statistical Area (ranked #140 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureSan Luis Obispo CountyShare of parent market
2024 GDP$19.0B100.0%
Deposits$8.6B100.0%
Population282,367100.0%

View the full San Luis Obispo-Paso Robles market profile →

Recruiting in San Luis Obispo County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like San Luis Obispo County.

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