Market Intelligence

San Luis Obispo County, CA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

San Luis Obispo County, California, a core county of the San Luis Obispo-Paso Robles, CA market, holds $8.6B in deposits across 15 insured institutions and 55 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 21.4% share. The top three institutions hold 52.8% of deposits, which places the county in the moderately concentrated band. Deposits have grown 6.4% since 2020 while the branch count fell by 15. It produces $19.0B of output, ranking #222 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$19.0B
#222 of 1,523
Total Deposits
$8.6B
#225 of 1,523
Population
282,367
#260 of 1,523
GDP per Capita
$67,402
#228 of 1,523
Insured Institutions
15
#385 of 1,523
Deposits per Branch
$157M
#175 of 1,523
Deposits per Capita
$30,492
#365 of 1,523
Branches per 100k Pop.
19.5
#1,041 of 1,523
Median Institution Size
$278M
Median deposits of the institutions operating in the county. #188 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
43.6%
of market deposits held by banks with $100M to $50B in assets. #1,065 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
52.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+6.4% over 5 years
$8.1B
2020
$8.9B
2021
$9.5B
2022
$8.8B
2023
$8.6B
2024
$8.6B
2025

Branches: 70 in 2020 to 55 in 2025. Institutions: 15 to 15. Top-three share: 53.9% to 52.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
JPMorgan Chase Bank, National Association$1.8B21.4%7+45%
Mechanics Bank$1.5B16.9%12-8%
Pacific Premier Bank, National Association$1.2B14.5%7-17%
Wells Fargo Bank, National Association$1.2B13.9%5-6%
Bank of America, National Association$1.0B12.1%3+3%
U.S. Bank National Association$492M5.7%4+16%
American Riviera Bank$412M4.8%3+147%
Banc of California$278M3.2%3-18%
UMB Bank, National Association$239M2.8%2no 2020 presence
Bank of the Sierra$182M2.1%3+13%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the San Luis Obispo-Paso Robles market

San Luis Obispo County is the only county in the San Luis Obispo-Paso Robles, CA market, a Metropolitan Statistical Area (ranked #140 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureSan Luis Obispo CountyShare of San Luis Obispo-Paso Robles market
2024 GDP$19.0B100.0%
Deposits$8.6B100.0%
Population282,367100.0%

View the full San Luis Obispo-Paso Robles market profile →

Recruiting in San Luis Obispo County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like San Luis Obispo County, on a retained basis.

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