Market Intelligence

Shawano County, WI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Shawano County, Wisconsin, a core county of the Green Bay-Shawano, WI market, holds $647M in deposits across 8 insured institutions and 13 branches. Associated Bank, National Association is the largest deposit holder at 26.6% share. The top three banks hold 60% of deposits, which places the county in the Concentrated band. Deposits have grown 11.1% since 2020 while the branch count fell by 7.1%. It produces $1.3B of output, ranking #1,089 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$1.3B
#1,089 of 1,523
Population
41,560
#1,018 of 1,523
GDP per Capita
$32,290
#1,145 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$647M
#1,116 of 1,523
Deposits per Capita
$15,568
#1,164 of 1,523
Deposits per Branch
$50M
#1,378 of 1,523
Competitive structure
Insured Institutions
8
#908 of 1,523
Branches per 100k Pop.
31.3
#439 of 1,523
Median Deposits per Institution
$72M
The median deposits booked by a single institution in the county. #1,171 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
79.2%
of county deposits held by banks with $100M to $100B in assets. #620 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
60%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+11.1% over 5 years
$583M
2020
$579M
2021
$634M
2022
$595M
2023
$629M
2024
$647M
2025

Branches: 14 in 2020 to 13 in 2025. Institutions: 9 to 8. Top-three share: 67% to 60%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Associated Bank$172M26.6%2-26%
BMO Bank$110M17.0%1+15%
Bonduel State Bank$105M16.2%1+99%
Premier Community Bank$80M12.3%2+30%
Banner Banks$65M10.1%2+9%
AbbyBank$48M7.4%2+100%
Bank First$43M6.7%1no 2020 presence
First National Bank in Tigerton$25M3.8%2+15%

The 8 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Green Bay-Shawano market

Shawano County is one of 5 counties that make up the Green Bay-Shawano, WI market, a Combined Statistical Area (ranked #118 of 293 U.S. markets by economic output). It produces 5.7% of the market’s output and holds 4.0% of its deposits.

MeasureShawano CountyShare of parent market
2024 GDP$1.3B5.7%
Deposits$647M4.0%
Population41,56010.9%

View the full Green Bay-Shawano market profile →

Recruiting in Shawano County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Shawano County.

See how we help banks recruit commercial banking talent