Market Intelligence

Shawano County, WI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Shawano County, Wisconsin, a core county of the Green Bay-Shawano, WI market, holds $647M in deposits across 8 insured institutions and 13 branches. Associated Bank, National Association is the largest deposit holder at 26.6% share. The top three institutions hold 59.8% of deposits, which places the county in the moderately concentrated band. Deposits have grown 11.1% since 2020 while the branch count fell by 1. It produces $1.3B of output, ranking #1,089 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.3B
#1,089 of 1,523
Total Deposits
$647M
#1,116 of 1,523
Population
41,560
#1,018 of 1,523
GDP per Capita
$32,290
#1,145 of 1,523
Insured Institutions
8
#908 of 1,523
Deposits per Branch
$50M
#1,378 of 1,523
Deposits per Capita
$15,568
#1,164 of 1,523
Branches per 100k Pop.
31.3
#439 of 1,523
Median Institution Size
$72M
Median deposits of the institutions operating in the county. #1,171 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
79.2%
of market deposits held by banks with $100M to $50B in assets. #520 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
59.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+11.1% over 5 years
$583M
2020
$579M
2021
$634M
2022
$595M
2023
$629M
2024
$647M
2025

Branches: 14 in 2020 to 13 in 2025. Institutions: 9 to 8. Top-three share: 67.1% to 59.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Associated Bank, National Association$172M26.6%2-26%
BMO Bank National Association$110M17.0%1+15%
Bonduel State Bank$105M16.2%1+99%
Premier Community Bank$80M12.3%2+30%
Banner Banks$65M10.1%2+9%
AbbyBank$48M7.4%2+100%
Bank First, N.A.$43M6.7%1no 2020 presence
First National Bank in Tigerton$25M3.8%2+15%

The 8 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Green Bay-Shawano market

Shawano County is one of 5 counties that make up the Green Bay-Shawano, WI market, a Combined Statistical Area (ranked #118 of 293 U.S. markets by economic output). It produces 5.7% of the market’s output and holds 4.0% of its deposits.

MeasureShawano CountyShare of Green Bay-Shawano market
2024 GDP$1.3B5.7%
Deposits$647M4.0%
Population41,56010.9%

View the full Green Bay-Shawano market profile →

Recruiting in Shawano County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Shawano County, on a retained basis.

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