Green Bay-Shawano, WI, a Combined Statistical Area, holds $15.6 billion in deposits across 24 insured institutions and 89 branches, and ranks #118 of 293 U.S. markets by economic output. Associated Bank is the largest deposit holder at 48.7% share. The top three banks hold 73% of deposits, which places the market in the Concentrated band. Deposits have grown 35.1% since 2021 while the branch count fell by 11.0%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 100 in 2021 to 89 in 2026. Institutions: 27 to 24. Top-three share: 64% to 73%. Average deposits per branch: $175M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Associated Bank | $7.6B | 48.7% | +80% |
| Nicolet National Bank | $2.7B | 17.1% | +38% |
| BMO Bank | $1.2B | 7.7% | -12% |
| Bank First | $630M | 4.0% | -9% |
| Bank of Luxemburg | $534M | 3.4% | +39% |
| JPMorgan Chase Bank | $483M | 3.1% | -3% |
| Johnson Bank | $439M | 2.8% | +13% |
| Wells Fargo Bank | $385M | 2.5% | -36% |
| U.S. Bank | $268M | 1.7% | -10% |
| Bay Bank | $265M | 1.7% | +45% |
| North Shore Bank | $204M | 1.3% | +19% |
| Premier Community Bank | $164M | 1.0% | +9% |
| GreenLeaf Bank | $136M | 0.9% | +19% |
| Bonduel State Bank | $113M | 0.7% | +73% |
| Flagstar Bank | $93M | 0.6% | +62% |
| The Stephenson National Bank and Trust | $87M | 0.6% | +4% |
| The Peshtigo National Bank | $70M | 0.5% | +23% |
| Laona State Bank | $64M | 0.4% | +18% |
| Fortifi Bank | $57M | 0.4% | +8% |
| AbbyBank | $50M | 0.3% | +41% |
| Bank of Sun Prairie | $33M | 0.2% | -47% |
| UMB Bank | $33M | 0.2% | -22% |
| First National Bank in Tigerton | $25M | 0.2% | +3% |
| Range Bank | $4M | <0.1% | -7% |
The 24 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Brown County | Wisconsin | $20.1B | 275,803 | 85.8% | 88.2% |
| Shawano County | Wisconsin | $1.3B | 41,560 | 5.7% | 4.1% |
| Oconto County | Wisconsin | $1.0B | 40,195 | 4.4% | 2.6% |
| Kewaunee County | Wisconsin | $796M | 20,758 | 3.4% | 4.4% |
| Menominee County | Wisconsin | $172M | 4,199 | 0.7% | 0.8% |
Recruiting in the Green Bay-Shawano market
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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