Green Bay-Shawano, WI holds $16.1 billion in deposits across 24 insured institutions and 89 branches, ranking #118 of 293 U.S. markets by economic output. Associated Bank is the largest deposit holder at 47.5% share. The top three institutions hold 74.8% of deposits, which places the market in the concentrated band. Deposits have grown 50% since 2020 while the branch count fell by 14.
Deposit trend
Branches: 103 in 2020 to 89 in 2025. Institutions: 27 to 24. Top-three share: 64.7% to 74.8%. Deposits per branch: $181M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Associated Bank | 7.6B | 47.5% | +103% |
| Nicolet National Bank | 3.0B | 18.4% | +68% |
| BMO Bank | 1.4B | 8.9% | +2% |
| Bank First | 0.6B | 3.9% | +237% |
| Bank of Luxemburg | 0.5B | 3.3% | +56% |
| JPMorgan Chase Bank | 0.5B | 3.0% | +10% |
| Johnson Bank | 0.4B | 2.7% | +6% |
| Wells Fargo Bank | 0.4B | 2.4% | -40% |
| U.S. Bank | 0.3B | 1.7% | +3% |
| Bay Bank | 0.3B | 1.6% | +165% |
The 10 largest of 24 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Brown County | Wisconsin | $20,129M | 275,803 | 85.8% |
| Shawano County | Wisconsin | $1,342M | 41,560 | 5.7% |
| Oconto County | Wisconsin | $1,028M | 40,195 | 4.4% |
| Kewaunee County | Wisconsin | $796M | 20,758 | 3.4% |
| Menominee County | Wisconsin | $172M | 4,199 | 0.7% |
Recruiting in Green Bay
Deposits are held closely by the largest institutions, which often means the bankers worth recruiting are inside a small number of houses. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
Start a confidential conversation