Green Bay-Shawano, WI, a Combined Statistical Area, holds $16.1 billion in deposits across 24 insured institutions and 89 branches, ranking #118 of 293 U.S. markets by economic output. Associated Bank is the largest deposit holder at 47.5% share. The top three institutions hold 74.8% of deposits, which places the market in the concentrated band. Deposits have grown 50.3% since 2020 while the branch count fell by 13.6%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 103 in 2020 to 89 in 2025. Institutions: 27 to 24. Top-three share: 64.7% to 74.8%. Deposits per branch: $181M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Associated Bank | $7.6B | 47.5% | +103% |
| Nicolet National Bank | $3.0B | 18.4% | +68% |
| BMO Bank | $1.4B | 8.9% | +2% |
| Bank First | $0.6B | 3.9% | +237% |
| Bank of Luxemburg | $0.5B | 3.3% | +56% |
| JPMorgan Chase Bank | $0.5B | 3.0% | +10% |
| Johnson Bank | $0.4B | 2.7% | +6% |
| Wells Fargo Bank | $0.4B | 2.4% | -40% |
| U.S. Bank | $0.3B | 1.7% | +3% |
| Bay Bank | $0.3B | 1.6% | +165% |
| North Shore Bank | $190M | 1.2% | +9% |
| Premier Community Bank | $146M | 0.9% | +31% |
| GreenLeaf Bank | $126M | 0.8% | +29% |
| Bonduel State Bank | $105M | 0.7% | +99% |
| Flagstar Bank | $84M | 0.5% | +59% |
| The Stephenson National Bank and Trust | $70M | 0.4% | -3% |
| Banner Banks | $65M | 0.4% | +9% |
| The Peshtigo National Bank | $65M | 0.4% | +34% |
| Laona State Bank | $60M | 0.4% | +28% |
| AbbyBank | $48M | 0.3% | +100% |
| Fortifi Bank | $47M | 0.3% | 0% |
| UMB Bank | $29M | 0.2% | no 2020 presence |
| First National Bank in Tigerton | $25M | 0.2% | +15% |
| Range Bank | $6M | 0.0% | +102% |
The 24 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Brown County | Wisconsin | $20.1B | 275,803 | 85.8% | 88.8% |
| Shawano County | Wisconsin | $1.3B | 41,560 | 5.7% | 4.0% |
| Oconto County | Wisconsin | $1.0B | 40,195 | 4.4% | 2.3% |
| Kewaunee County | Wisconsin | $796M | 20,758 | 3.4% | 4.1% |
| Menominee County | Wisconsin | $172M | 4,199 | 0.7% | 0.7% |
Recruiting in the Green Bay-Shawano market
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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