Market Intelligence

Sheboygan County, WI

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Sheboygan, WI › Sheboygan County

Sheboygan County, Wisconsin, a core county of the Sheboygan, WI market, holds $2.9B in deposits across 13 insured institutions and 29 branches. Bank First, N.A. is the largest deposit holder at 23.2% share. The top three institutions hold 45.1% of deposits, which places the county in the moderately concentrated band. Deposits have grown 15.2% since 2020 while the branch count fell by 8. It produces $7.2B of output, ranking #457 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$7.2B
#457 of 1,523
Total Deposits
$2.9B
#505 of 1,523
Population
118,047
#542 of 1,523
GDP per Capita
$61,093
#334 of 1,523
Insured Institutions
13
#489 of 1,523
Deposits per Branch
$101M
#584 of 1,523
Deposits per Capita
$24,710
#617 of 1,523
Branches per 100k Pop.
24.6
#739 of 1,523
Median Institution Size
$215M
Median deposits of the institutions operating in the county. #301 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
65.3%
of market deposits held by banks with $100M to $50B in assets. #763 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
45.1%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+15.2% over 5 years
$2.5B
2020
$2.8B
2021
$2.9B
2022
$2.7B
2023
$2.8B
2024
$2.9B
2025

Branches: 37 in 2020 to 29 in 2025. Institutions: 15 to 13. Top-three share: 43.4% to 45.1%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Bank First, N.A.$676M23.2%2+38%
Oostburg State Bank$344M11.8%4+49%
UMB Bank, National Association$297M10.2%4no 2020 presence
Wells Fargo Bank, National Association$285M9.8%2-2%
Associated Bank, National Association$270M9.3%1+18%
BMO Bank National Association$233M8.0%3-7%
National Exchange Bank and Trust$215M7.4%5+35%
U.S. Bank National Association$198M6.8%2-12%
Waldo State Bank$126M4.3%1+54%
Cleveland State Bank$91M3.1%2+119%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Sheboygan market

Sheboygan County is the only county in the Sheboygan, WI market, a Metropolitan Statistical Area (ranked #239 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureSheboygan CountyShare of Sheboygan market
2024 GDP$7.2B100.0%
Deposits$2.9B100.0%
Population118,047100.0%

See the Sheboygan market in Market Intelligence →

Recruiting in Sheboygan County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Sheboygan County, on a retained basis.

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