Market Intelligence

Sonoma County, CA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Sonoma County, California, a core county of the Santa Rosa-Petaluma, CA market, holds $19.7B in deposits across 14 insured institutions and 92 branches. Wells Fargo Bank is the largest deposit holder at 24.5% share. The top three banks hold 56% of deposits, which places the county in the Moderate band. Deposits have grown 6.3% since 2021 while the branch count fell by 15.6%. It produced $30.9B of real gross domestic product in 2024, ranking #153 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$30.9B
#153 of 1,523
Population
486,444
#152 of 1,523
GDP per Capita
$63,459
#290 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$19.7B
#119 of 1,523
Deposits per Capita
$40,458
#186 of 1,523
Deposits per Branch
$214M
#93 of 1,523
Competitive structure
Insured Institutions
14
#431 of 1,523
Branches per 100k Pop.
18.9
#1,077 of 1,523
Median Deposits per Institution
$748M
The median deposits booked by a single institution in the county. #16 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
49.1%
of county deposits held by banks with $100M to $100B in assets. #1,072 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
56%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+6.3% over 5 years
$18.5B
2021
$19.4B
2022
$18.0B
2023
$17.7B
2024
$19.4B
2025
$19.7B
2026

Branches: 109 in 2021 to 92 in 2026. Institutions: 18 to 14. Top-three share: 52% to 56%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wells Fargo Bank$4.8B24.5%11+16%
Poppy Bank$3.5B17.8%6+134%
Exchange Bank$2.7B13.8%16-10%
JPMorgan Chase Bank$2.3B11.8%13-5%
Bank of America$2.0B9.9%7-20%
WaFd Bank$1.1B5.6%20%
Summit State Bank$846M4.3%4+11%
Westamerica Bank$651M3.3%9-21%
BMO Bank$528M2.7%8-32%
U.S. Bank$398M2.0%3+1%
Columbia Bank$372M1.9%5-35%
Bank of Marin$355M1.8%5-9%
Mechanics Bank$71M0.4%2+17%
Tri Counties Bank$36M0.2%1-12%

The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Santa Rosa-Petaluma market

Sonoma County is the only county in the Santa Rosa-Petaluma, CA market, a Metropolitan Statistical Area (ranked #95 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureSonoma CountyShare of parent market
2024 GDP$30.9B100.0%
Deposits$19.7B100.0%
Population486,444100.0%

View the full Santa Rosa-Petaluma market profile →

Recruiting in Sonoma County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Sonoma County.

See how we help banks recruit commercial banking talent