Santa Rosa-Petaluma, CA, a Metropolitan Statistical Area, holds $19.7 billion in deposits across 14 insured institutions and 92 branches, and ranks #95 of 293 U.S. markets by economic output. Wells Fargo Bank is the largest deposit holder at 24.5% share. The top three banks hold 56% of deposits, which places the market in the Moderate band. Deposits have grown 6.3% since 2021 while the branch count fell by 15.6%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 109 in 2021 to 92 in 2026. Institutions: 18 to 14. Top-three share: 52% to 56%. Average deposits per branch: $214M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Wells Fargo Bank | $4.8B | 24.5% | +16% |
| Poppy Bank | $3.5B | 17.8% | +134% |
| Exchange Bank | $2.7B | 13.8% | -10% |
| JPMorgan Chase Bank | $2.3B | 11.8% | -5% |
| Bank of America | $2.0B | 9.9% | -20% |
| WaFd Bank | $1.1B | 5.6% | 0% |
| Summit State Bank | $846M | 4.3% | +11% |
| Westamerica Bank | $651M | 3.3% | -21% |
| BMO Bank | $528M | 2.7% | -32% |
| U.S. Bank | $398M | 2.0% | +1% |
| Columbia Bank | $372M | 1.9% | -35% |
| Bank of Marin | $355M | 1.8% | -9% |
| Mechanics Bank | $71M | 0.4% | +17% |
| Tri Counties Bank | $36M | 0.2% | -12% |
The 14 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Sonoma County | California | $30.9B | 486,444 | 100.0% | 100.0% |
Recruiting in the Santa Rosa-Petaluma market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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