Santa Rosa-Petaluma, CA, a Metropolitan Statistical Area, holds $19.4 billion in deposits across 14 insured institutions and 94 branches, ranking #95 of 293 U.S. markets by economic output. Wells Fargo Bank is the largest deposit holder at 25.5% share. The top three institutions hold 54.0% of deposits, which places the market in the moderate band. Deposits have grown 15.7% since 2020 while the branch count fell by 18.3%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 115 in 2020 to 94 in 2025. Institutions: 20 to 14. Top-three share: 48.8% to 54.0%. Deposits per branch: $206M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank | $4.9B | 25.5% | +46% |
| Exchange Bank | $2.8B | 14.6% | +8% |
| Poppy Bank | $2.7B | 14.0% | +102% |
| JPMorgan Chase Bank | $2.3B | 11.9% | +12% |
| Bank of America | $2.0B | 10.3% | -7% |
| Washington Federal Bank | $1.2B | 6.0% | no 2020 presence |
| Summit State Bank | $0.9B | 4.8% | +30% |
| Westamerica Bank | $0.6B | 3.3% | -14% |
| BMO Bank | $0.6B | 2.8% | -36% |
| U.S. Bank | $0.4B | 2.1% | +5% |
| Umpqua Bank | $409M | 2.1% | -33% |
| Bank of Marin | $394M | 2.0% | +34% |
| Mechanics Bank | $73M | 0.4% | -12% |
| Tri Counties Bank | $27M | 0.1% | -37% |
The 14 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Sonoma County | California | $30.9B | 486,444 | 100.0% | 100.0% |
Recruiting in the Santa Rosa-Petaluma market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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