Market Intelligence

Terrebonne Parish, LA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Terrebonne Parish, Louisiana, a core county of the Houma-Bayou Cane-Thibodaux, LA market, holds $3.2B in deposits across 12 insured institutions and 27 branches. Hancock Whitney Bank is the largest deposit holder at 19.2% share. The top three banks hold 54% of deposits, which places the county in the Moderate band. Deposits have fallen 1.3% since 2021 while the branch count fell by 12.9%. It produced $5.8B of real gross domestic product in 2024, ranking #545 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$5.8B
#545 of 1,523
Population
104,163
#594 of 1,523
GDP per Capita
$55,583
#450 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$3.2B
#482 of 1,523
Deposits per Capita
$30,554
#394 of 1,523
Deposits per Branch
$118M
#416 of 1,523
Competitive structure
Insured Institutions
12
#550 of 1,523
Branches per 100k Pop.
25.9
#654 of 1,523
Median Deposits per Institution
$223M
The median deposits booked by a single institution in the county. #287 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
70.8%
of county deposits held by banks with $100M to $100B in assets. #747 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
54%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-1.3% over 5 years
$3.2B
2021
$3.8B
2022
$3.3B
2023
$3.3B
2024
$3.2B
2025
$3.2B
2026

Branches: 31 in 2021 to 27 in 2026. Institutions: 12 to 12. Top-three share: 51% to 54%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Hancock Whitney Bank$612M19.2%4-1%
Synergy Bank$606M19.0%4+19%
JPMorgan Chase Bank$484M15.2%3-7%
b1BANK$468M14.7%3+6%
South Louisiana Bank$468M14.7%5-8%
Regions Bank$266M8.4%2+22%
Capital One$180M5.7%1-42%
First Horizon Bank$47M1.5%1-22%
United Community Bank$27M0.8%1+6%
M C Bank & Trust Company$13M0.4%1no 2021 presence
First American Bank and Trust$7M0.2%1-8%
Woodforest National Bank$3M0.1%1+8%

The 12 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Houma-Bayou Cane-Thibodaux market

Terrebonne Parish is one of 2 counties that make up the Houma-Bayou Cane-Thibodaux, LA market, a Metropolitan Statistical Area (ranked #188 of 293 U.S. markets by economic output). It produces 54.2% of the market’s output and holds 58.6% of its deposits.

MeasureTerrebonne ParishShare of parent market
2024 GDP$5.8B54.2%
Deposits$3.2B58.6%
Population104,16352.2%

View the full Houma-Bayou Cane-Thibodaux market profile →

Recruiting in Terrebonne Parish

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Terrebonne Parish.

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