Market Intelligence

Washington County, FL

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Washington County, Florida, a county in the Panama City-Panama City Beach, FL market, holds $369M in deposits across 6 insured institutions and 6 branches. Wells Fargo Bank, National Association is the largest deposit holder at 26.9% share. The top three institutions hold 66.2% of deposits, which places the county in the concentrated band. Deposits have grown 40.7% since 2020. It produces $723M of output, ranking #1,277 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$723M
#1,277 of 1,523
Total Deposits
$369M
#1,292 of 1,523
Population
26,695
#1,202 of 1,523
GDP per Capita
$27,097
#1,323 of 1,523
Insured Institutions
6
#1,136 of 1,523
Deposits per Branch
$62M
#1,225 of 1,523
Deposits per Capita
$13,830
#1,259 of 1,523
Branches per 100k Pop.
22.5
#859 of 1,523
Median Institution Size
$55M
Median deposits of the institutions operating in the county. #1,369 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
49.6%
of market deposits held by banks with $100M to $50B in assets. #985 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
66.2%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+40.7% over 5 years
$262M
2020
$285M
2021
$310M
2022
$309M
2023
$316M
2024
$369M
2025

Branches: 6 in 2020 to 6 in 2025. Institutions: 6 to 6. Top-three share: 64.4% to 66.2%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Wells Fargo Bank, National Association$99M26.9%1+19%
Regions Bank$87M23.5%1+115%
One Florida Bank$58M15.8%1+29%
First Federal Bank$51M13.8%1+75%
PeoplesSouth Bank$48M12.9%1+34%
Capital City Bank$26M7.0%1-10%

The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Panama City-Panama City Beach market

Washington County is one of 2 counties that make up the Panama City-Panama City Beach, FL market, a Metropolitan Statistical Area (ranked #184 of 293 U.S. markets by economic output). It produces 6.5% of the market’s output and holds 7.7% of its deposits.

MeasureWashington CountyShare of Panama City-Panama City Beach market
2024 GDP$723M6.5%
Deposits$369M7.7%
Population26,69511.5%

View the full Panama City-Panama City Beach market profile →

Recruiting in Washington County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Washington County, on a retained basis.

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