Panama City-Panama City Beach, FL holds $4.8 billion in deposits across 19 insured institutions and 56 branches, ranking #184 of 293 U.S. markets by economic output. Regions Bank is the largest deposit holder at 17.9% share. The top three institutions hold 45.4% of deposits, which places the market in the moderate band. Deposits have grown 15% since 2020 while the branch count fell by 1.
Deposit trend
Branches: 57 in 2020 to 56 in 2025. Institutions: 18 to 19. Top-three share: 47.6% to 45.4%. Deposits per branch: $85M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Regions Bank | 0.9B | 17.9% | -4% |
| Trustmark National Bank | 0.8B | 16.5% | +39% |
| Hancock Whitney Bank | 0.5B | 11.1% | -0% |
| Cadence Bank | 0.5B | 10.6% | +28% |
| Wells Fargo Bank | 0.5B | 10.2% | +14% |
| Ameris Bank | 0.4B | 8.3% | +117% |
| Centennial Bank | 0.3B | 6.0% | +10% |
| Truist Bank | 0.2B | 5.0% | -25% |
| First Federal Bank | 0.2B | 3.5% | +124% |
| Community Bank of Mississippi | 0.1B | 2.6% | +10% |
The 10 largest of 19 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Bay County | Florida | $10,441M | 204,479 | 93.5% |
| Washington County | Florida | $723M | 26,695 | 6.5% |
Recruiting in Panama City
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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