Market Intelligence

Wichita County, TX

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceWichita Falls, TX › Wichita County

Wichita County, Texas, a core county of the Wichita Falls, TX market, holds $4.1B in deposits across 13 insured institutions and 31 branches. American National Bank & Trust is the largest deposit holder at 39.7% share. The top three institutions hold 69.3% of deposits, which places the county in the concentrated band. Deposits have grown 37.3% since 2020 while the branch count fell by 4. It produces $6.0B of output, ranking #528 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$6.0B
#528 of 1,523
Total Deposits
$4.1B
#392 of 1,523
Population
129,555
#507 of 1,523
GDP per Capita
$46,314
#692 of 1,523
Insured Institutions
13
#500 of 1,523
Deposits per Branch
$133M
#264 of 1,523
Deposits per Capita
$31,936
#316 of 1,523
Branches per 100k Pop.
23.9
#781 of 1,523
Median Institution Size
$90M
Median deposits of the institutions operating in the county. #977 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
83.1%
of market deposits held by banks with $100M to $50B in assets. #446 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
69.3%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+37.3% over 5 years
$3.0B
2020
$3.3B
2021
$3.7B
2022
$3.9B
2023
$4.0B
2024
$4.1B
2025

Branches: 35 in 2020 to 31 in 2025. Institutions: 13 to 13. Top-three share: 55.8% to 69.3%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
American National Bank & Trust$1.6B39.7%4+136%
First National Bank$750M18.1%2+80%
First Bank$477M11.5%5+16%
Wells Fargo Bank, National Association$368M8.9%2-35%
JPMorgan Chase Bank, National Association$333M8.0%2+8%
Prosperity Bank$271M6.6%4no 2020 presence
Pilgrim Bank$90M2.2%3-4%
First Capital Bank$56M1.4%1+31%
First United Bank$46M1.1%1+22%
FSNB, National Association$36M0.9%2+18%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Wichita Falls market

Wichita County is one of 3 counties that make up the Wichita Falls, TX market, a Metropolitan Statistical Area (ranked #247 of 293 U.S. markets by economic output). It produces 89.7% of the market’s output and holds 95.3% of its deposits.

MeasureWichita CountyShare of Wichita Falls market
2024 GDP$6.0B89.7%
Deposits$4.1B95.3%
Population129,55586.7%

View the full Wichita Falls market profile →

Recruiting in Wichita County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Wichita County, on a retained basis.

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