Wichita Falls, TX holds $4.3 billion in deposits across 14 insured institutions and 38 branches, ranking #247 of 293 U.S. markets by economic output. American National Bank & Trust is the largest deposit holder at 38.4% share. The top three institutions hold 66.7% of deposits, which places the market in the concentrated band. Deposits have grown 36% since 2020 while the branch count fell by 4.
Deposit trend
Branches: 42 in 2020 to 38 in 2025. Institutions: 14 to 14. Top-three share: 53.2% to 66.7%. Deposits per branch: $114M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| American National Bank & Trust | 1.7B | 38.4% | +133% |
| First National Bank | 0.8B | 17.3% | +80% |
| First Bank | 0.5B | 11.0% | +16% |
| Wells Fargo Bank | 0.4B | 8.5% | -35% |
| JPMorgan Chase Bank | 0.3B | 7.7% | +8% |
| Prosperity Bank | 0.3B | 7.4% | new since 2020 |
| Pilgrim Bank | 0.1B | 3.2% | -4% |
| Legend Bank | 0.1B | 2.1% | +76% |
| First Capital Bank | 0.1B | 1.3% | +31% |
| First United Bank | 0.1B | 1.1% | +22% |
The 10 largest of 14 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Wichita County | Texas | $6,000M | 129,555 | 89.7% |
| Archer County | Texas | $353M | 9,129 | 5.3% |
| Clay County | Texas | $338M | 10,764 | 5.0% |
Recruiting in Wichita Falls
Deposits are held closely by the largest institutions, which often means the bankers worth recruiting are inside a small number of houses. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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