Market Intelligence

Alachua County, FL

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Alachua County, Florida, a core county of the Gainesville-Lake City, FL market, holds $5.6B in deposits across 16 insured institutions and 49 branches. Wells Fargo Bank, National Association is the largest deposit holder at 25.1% share. The top three institutions hold 59.6% of deposits, which places the county in the moderately concentrated band. Deposits have grown 6.4% since 2020 while the branch count fell by 11. It produces $16.5B of output, ranking #248 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$16.5B
#248 of 1,523
Total Deposits
$5.6B
#306 of 1,523
Population
290,028
#252 of 1,523
GDP per Capita
$56,742
#424 of 1,523
Insured Institutions
16
#318 of 1,523
Deposits per Branch
$115M
#414 of 1,523
Deposits per Capita
$19,446
#920 of 1,523
Branches per 100k Pop.
16.9
#1,185 of 1,523
Median Institution Size
$233M
Median deposits of the institutions operating in the county. #251 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
22.7%
of market deposits held by banks with $100M to $50B in assets. #1,339 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
59.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+6.4% over 5 years
$5.3B
2020
$5.9B
2021
$6.0B
2022
$5.6B
2023
$5.6B
2024
$5.6B
2025

Branches: 60 in 2020 to 49 in 2025. Institutions: 16 to 16. Top-three share: 60.0% to 59.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Wells Fargo Bank, National Association$1.4B25.1%5+13%
Bank of America, National Association$1.4B24.7%5+4%
Ameris Bank$554M9.8%6+26%
Truist Bank$387M6.9%5+7%
JPMorgan Chase Bank, National Association$323M5.7%5+249%
PNC Bank, National Association$277M4.9%3-59%
Capital City Bank$268M4.8%8+13%
SouthState Bank, National Association$268M4.8%2-5%
TD Bank, National Association$199M3.5%1-22%
Renasant Bank$146M2.6%2+23%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Gainesville-Lake City market

Alachua County is one of 4 counties that make up the Gainesville-Lake City, FL market, a Combined Statistical Area (ranked #132 of 293 U.S. markets by economic output). It produces 78.8% of the market’s output and holds 66.2% of its deposits.

MeasureAlachua CountyShare of Gainesville-Lake City market
2024 GDP$16.5B78.8%
Deposits$5.6B66.2%
Population290,02867.0%

View the full Gainesville-Lake City market profile →

Recruiting in Alachua County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Alachua County, on a retained basis.

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