Gainesville-Lake City, FL holds $8.5 billion in deposits across 18 insured institutions and 74 branches, ranking #132 of 293 U.S. markets by economic output. First Federal Bank is the largest deposit holder at 17.0% share. The top three institutions hold 50.0% of deposits, which places the market in the moderate band. Deposits have grown 15% since 2020 while the branch count fell by 16.
Deposit trend
Branches: 90 in 2020 to 74 in 2025. Institutions: 17 to 18. Top-three share: 47.0% to 50.0%. Deposits per branch: $115M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First Federal Bank | 1.5B | 17.0% | +61% |
| Wells Fargo Bank | 1.4B | 16.6% | +13% |
| Bank of America | 1.4B | 16.4% | +4% |
| Ameris Bank | 0.8B | 8.9% | +19% |
| Seacoast National Bank | 0.7B | 8.7% | new since 2020 |
| Capital City Bank | 0.5B | 6.1% | +22% |
| TD Bank | 0.4B | 4.9% | -16% |
| Truist Bank | 0.4B | 4.5% | +7% |
| JPMorgan Chase Bank | 0.3B | 3.8% | +249% |
| PNC Bank | 0.3B | 3.2% | +243% |
The 10 largest of 18 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Alachua County | Florida | $16,457M | 290,028 | 78.8% |
| Columbia County | Florida | $2,700M | 74,094 | 12.9% |
| Levy County | Florida | $1,272M | 48,520 | 6.1% |
| Gilchrist County | Florida | $443M | 20,488 | 2.1% |
Recruiting in Gainesville
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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