Gainesville-Lake City, FL, a Combined Statistical Area, holds $8.8 billion in deposits across 20 insured institutions and 79 branches, and ranks #132 of 293 U.S. markets by economic output. First Federal Bank is the largest deposit holder at 18.6% share. The top three banks hold 50% of deposits, which places the market in the Moderate band. Deposits have grown 5.8% since 2021 while the branch count fell by 7.1%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 85 in 2021 to 79 in 2026. Institutions: 18 to 20. Top-three share: 48% to 50%. Average deposits per branch: $111M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| First Federal Bank | $1.6B | 18.6% | +62% |
| Wells Fargo Bank | $1.4B | 16.0% | -1% |
| Bank of America | $1.4B | 15.8% | -9% |
| Seacoast National Bank | $771M | 8.8% | +31% |
| Ameris Bank | $762M | 8.7% | 0% |
| Capital City Bank | $518M | 5.9% | +4% |
| Truist Bank | $382M | 4.4% | -6% |
| TD Bank | $378M | 4.3% | -22% |
| JPMorgan Chase Bank | $352M | 4.0% | +170% |
| PNC Bank | $277M | 3.2% | -53% |
| SouthState Bank | $276M | 3.1% | +5% |
| Millennium Bank | $187M | 2.1% | -10% |
| Renasant Bank | $148M | 1.7% | -1% |
| Barwick Banking Company | $97M | 1.1% | no 2021 presence |
| Regions Bank | $91M | 1.0% | -53% |
| Fifth Third Bank | $40M | 0.5% | no 2021 presence |
| Lafayette State Bank | $24M | 0.3% | +103% |
| Florida Capital Bank | $18M | 0.2% | -47% |
| Gala Bank | $13M | 0.1% | no 2021 presence |
| First Southern Bank | $6M | 0.1% | no 2021 presence |
The 20 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Alachua County | Florida | $16.5B | 290,028 | 78.8% | 64.8% |
| Columbia County | Florida | $2.7B | 74,094 | 12.9% | 25.4% |
| Levy County | Florida | $1.3B | 48,520 | 6.1% | 6.6% |
| Gilchrist County | Florida | $443M | 20,488 | 2.1% | 3.2% |
Recruiting in the Gainesville-Lake City market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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