Market Intelligence

Brevard County, FL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Brevard County, Florida, a core county of the Palm Bay-Melbourne-Titusville, FL market, holds $11.5B in deposits across 18 insured institutions and 88 branches. Wells Fargo Bank, National Association is the largest deposit holder at 18.3% share. The top three banks hold 52% of deposits, which places the county in the Moderate band. Deposits have grown 10.0% since 2020 while the branch count fell by 13.7%. It produces $35.1B of output, ranking #132 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$35.1B
#132 of 1,523
Population
663,982
#109 of 1,523
GDP per Capita
$52,857
#503 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$11.5B
#187 of 1,523
Deposits per Capita
$17,273
#1,050 of 1,523
Deposits per Branch
$130M
#296 of 1,523
Competitive structure
Insured Institutions
18
#251 of 1,523
Branches per 100k Pop.
13.3
#1,373 of 1,523
Median Deposits per Institution
$230M
The median deposits booked by a single institution in the county. #260 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
12.2%
of county deposits held by banks with $100M to $100B in assets. #1,490 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
52%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+10.0% over 5 years
$10.4B
2020
$12.1B
2021
$13.2B
2022
$12.2B
2023
$11.7B
2024
$11.5B
2025

Branches: 102 in 2020 to 88 in 2025. Institutions: 16 to 18. Top-three share: 57% to 52%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wells Fargo Bank$2.1B18.3%13+6%
Bank of America$2.0B17.4%9+1%
Truist Bank$1.9B16.2%15-7%
JPMorgan Chase Bank$1.8B16.0%12+39%
TD Bank$1.1B9.3%8+19%
PNC Bank$690M6.0%9+8%
Regions Bank$459M4.0%6+4%
Seacoast National Bank$405M3.5%2+53%
Community Bank of the South$238M2.1%3+40%
Sunrise Bank$222M1.9%2+48%
SouthState Bank$153M1.3%1-11%
Cypress Bank & Trust$110M1.0%1no 2020 presence
Synovus Bank$81M0.7%1-52%
Valley National Bank$67M0.6%1+156%
Fifth Third Bank$64M0.6%2no 2020 presence
Marine Bank & Trust Company$63M0.6%1+243%
United Community Bank$40M0.4%1no 2020 presence
TrustCo Bank$19M0.2%10%

The 18 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Palm Bay-Melbourne-Titusville market

Brevard County is the only county in the Palm Bay-Melbourne-Titusville, FL market, a Metropolitan Statistical Area (ranked #89 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureBrevard CountyShare of parent market
2024 GDP$35.1B100.0%
Deposits$11.5B100.0%
Population663,982100.0%

View the full Palm Bay-Melbourne-Titusville market profile →

Recruiting in Brevard County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Brevard County.

See how we help banks recruit commercial banking talent