Palm Bay-Melbourne-Titusville, FL holds $11.5 billion in deposits across 18 insured institutions and 88 branches, ranking #89 of 293 U.S. markets by economic output. Wells Fargo Bank is the largest deposit holder at 18.3% share. The top three institutions hold 51.9% of deposits, which places the market in the moderate band. Deposits have grown 10% since 2020 while the branch count fell by 14.
Deposit trend
Branches: 102 in 2020 to 88 in 2025. Institutions: 16 to 18. Top-three share: 57.2% to 51.9%. Deposits per branch: $130M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank | 2.1B | 18.3% | +6% |
| Bank of America | 2.0B | 17.4% | +1% |
| Truist Bank | 1.9B | 16.1% | -7% |
| JPMorgan Chase Bank | 1.8B | 16.0% | +39% |
| TD Bank | 1.1B | 9.3% | +19% |
| PNC Bank | 0.7B | 6.0% | +8% |
| Regions Bank | 0.5B | 4.0% | +4% |
| Seacoast National Bank | 0.4B | 3.5% | +53% |
| Community Bank of the South | 0.2B | 2.1% | +40% |
| Sunrise Bank | 0.2B | 1.9% | +48% |
The 10 largest of 18 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Brevard County | Florida | $35,096M | 663,982 | 100.0% |
Recruiting in Palm Bay
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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