Bristol city, Virginia, a county in the Johnson City-Kingsport-Bristol, TN-VA market, holds $585M in deposits across 6 insured institutions and 7 branches. Wells Fargo Bank, National Association is the largest deposit holder at 34.2% share. The top three institutions hold 82.3% of deposits, which places the county in the concentrated band. Deposits have fallen 10.8% since 2020 while the branch count fell by 7. It produces $829M of output, ranking #1,247 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 14 in 2020 to 7 in 2025. Institutions: 9 to 6. Top-three share: 78.3% to 82.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank, National Association | $200M | 34.2% | -20% |
| The First Bank and Trust Company | $178M | 30.4% | +12% |
| First Community Bank | $103M | 17.7% | -2% |
| New Peoples Bank, Inc. | $47M | 8.1% | +131% |
| Lee Bank and Trust Company | $36M | 6.1% | +211% |
| TruPoint Bank | $20M | 3.5% | -10% |
The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Johnson City-Kingsport-Bristol market
Bristol city is one of 9 counties that make up the Johnson City-Kingsport-Bristol, TN-VA market, a Combined Statistical Area (ranked #106 of 293 U.S. markets by economic output). It produces 3.1% of the market’s output and holds 5.2% of its deposits.
| Measure | Bristol city | Share of Johnson City-Kingsport-Bristol market |
|---|---|---|
| 2024 GDP | $829M | 3.1% |
| Deposits | $585M | 5.2% |
| Population | 16,418 | 2.7% |
View the full Johnson City-Kingsport-Bristol market profile →
Recruiting in Bristol city
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Bristol city, on a retained basis.
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