Market Intelligence

Bristol city, VA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Bristol city, Virginia, a county in the Johnson City-Kingsport-Bristol, TN-VA market, holds $585M in deposits across 6 insured institutions and 7 branches. Wells Fargo Bank, National Association is the largest deposit holder at 34.2% share. The top three banks hold 82% of deposits, which places the county in the Concentrated band. Deposits have fallen 10.8% since 2020 while the branch count fell by 50.0%. It produces $829M of output, ranking #1,247 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$829M
#1,247 of 1,523
Population
16,418
#1,359 of 1,523
GDP per Capita
$50,503
#577 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$585M
#1,158 of 1,523
Deposits per Capita
$35,643
#236 of 1,523
Deposits per Branch
$84M
#839 of 1,523
Competitive structure
Insured Institutions
6
#1,039 of 1,523
Branches per 100k Pop.
42.6
#177 of 1,523
Median Deposits per Institution
$75M
The median deposits booked by a single institution in the county. #1,141 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
65.8%
of county deposits held by banks with $100M to $100B in assets. #887 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
82%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-10.8% over 5 years
$656M
2020
$487M
2021
$492M
2022
$466M
2023
$441M
2024
$585M
2025

Branches: 14 in 2020 to 7 in 2025. Institutions: 9 to 6. Top-three share: 78% to 82%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wells Fargo Bank$200M34.2%1-20%
The First Bank and Trust Company$178M30.4%1+12%
First Community Bank$103M17.7%2-2%
New Peoples Bank, Inc.$47M8.1%1+131%
Lee Bank and Trust Company$36M6.1%1+211%
TruPoint Bank$20M3.5%1-10%

The 6 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Johnson City-Kingsport-Bristol market

Bristol city is one of 9 counties that make up the Johnson City-Kingsport-Bristol, TN-VA market, a Combined Statistical Area (ranked #106 of 293 U.S. markets by economic output). It produces 3.1% of the market’s output and holds 5.2% of its deposits.

MeasureBristol cityShare of parent market
2024 GDP$829M3.1%
Deposits$585M5.2%
Population16,4182.7%

View the full Johnson City-Kingsport-Bristol market profile →

Recruiting in Bristol city

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Bristol city.

See how we help banks recruit commercial banking talent