Johnson City-Kingsport-Bristol, TN-VA, a Combined Statistical Area, holds $11.2 billion in deposits across 33 insured institutions and 146 branches, ranking #106 of 293 U.S. markets by economic output. First Horizon Bank is the largest deposit holder at 17.6% share. The top three institutions hold 43.0% of deposits, which places the market in the fragmented band. Deposits have grown 22.3% since 2020 while the branch count fell by 15.1%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 172 in 2020 to 146 in 2025. Institutions: 32 to 33. Top-three share: 43.6% to 43.0%. Deposits per branch: $77M.
Institutions by deposits
The 33 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Sullivan County | Tennessee | $9.5B | 163,759 | 35.1% | 21.2% |
| Washington County | Tennessee | $7.2B | 141,199 | 26.6% | 27.7% |
| Washington County | Virginia | $2.7B | 53,898 | 10.1% | 12.4% |
| Greene County | Tennessee | $2.6B | 73,831 | 9.6% | 11.1% |
| Hawkins County | Tennessee | $1.9B | 59,559 | 7.1% | 9.5% |
| Carter County | Tennessee | $1.2B | 57,361 | 4.4% | 9.0% |
| Bristol city | Virginia | $829M | 16,418 | 3.1% | 5.2% |
| Unicoi County | Tennessee | $634M | 17,856 | 2.3% | 2.7% |
| Scott County | Virginia | $461M | 21,200 | 1.7% | 1.1% |
Recruiting in the Johnson City-Kingsport-Bristol market
No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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