Cherokee County, Texas, a core county of the Tyler-Jacksonville, TX market, holds $1.1B in deposits across 8 insured institutions and 13 branches. Austin Bank, Texas National Association is the largest deposit holder at 48.2% share. The top three institutions hold 84.1% of deposits, which places the county in the concentrated band. Deposits have grown 24.5% since 2020. It produces $1.6B of output, ranking #1,015 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 13 in 2020 to 13 in 2025. Institutions: 8 to 8. Top-three share: 80.7% to 84.1%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Austin Bank, Texas National Association | $515M | 48.2% | +43% |
| Texas National Bank of Jacksonville | $193M | 18.1% | +11% |
| Citizens 1st Bank | $190M | 17.8% | +19% |
| Southside Bank | $60M | 5.6% | +5% |
| Prosperity Bank | $48M | 4.5% | -26% |
| Commercial Bank of Texas, National Association | $31M | 3.0% | +52% |
| Cadence Bank | $28M | 2.6% | +26% |
| First National Bank Texas | $3M | 0.3% | +168% |
The 8 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Tyler-Jacksonville market
Cherokee County is one of 2 counties that make up the Tyler-Jacksonville, TX market, a Combined Statistical Area (ranked #159 of 293 U.S. markets by economic output). It produces 10.9% of the market’s output and holds 10.3% of its deposits.
| Measure | Cherokee County | Share of Tyler-Jacksonville market |
|---|---|---|
| 2024 GDP | $1.6B | 10.9% |
| Deposits | $1.1B | 10.3% |
| Population | 53,337 | 17.4% |
View the full Tyler-Jacksonville market profile →
Recruiting in Cherokee County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Cherokee County, on a retained basis.
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