Market Intelligence › Tyler-Jacksonville, TX

Tyler-Jacksonville, TX, a Combined Statistical Area, holds $10.1 billion in deposits across 29 insured institutions and 102 branches, and ranks #159 of 293 U.S. markets by economic output. Southside Bank is the largest deposit holder at 31.3% share. The top three banks hold 52% of deposits, which places the market in the Moderate band. Deposits have grown 11.8% since 2021 while the branch count rose by 4.1%.

Economic scale

2024 Real GDP

$14.7B

#159 of 293

Population

306K

#149 of 293

GDP per Capita

$48,145

#201 of 293

Deposit market

Deposits (SOD, 6/30/26)

$10.1B

#127 of 293

Deposits per Capita

$33,043

#92 of 293

Deposits per Branch

$99M

#184 of 293

Competitive structure

Insured Institutions

#92 of 293

Branches per 100k Pop.

33.3

#60 of 293

Median Deposits per Institution

$140M

The median deposits booked by a single institution in the market. #229 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.

Community & Regional Bank Share

76.3%

of market deposits held by banks with $100M to $100B in assets. #86 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.

Top-3 Banks’ Deposit Share: Moderate

52%

The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) +11.8% over 5 years

$9.0B

2021

$9.8B

2022

$10.3B

2023

$10.4B

2024

$10.3B

2025

$10.1B

2026

Branches: 98 in 2021 to 102 in 2026. Institutions: 25 to 29. Top-three share: 50% to 52%. Average deposits per branch: $99M.

Institutions by deposits

Institution	Deposits	Share	Branches	5‑yr deposits
Southside Bank	$3.2B	31.3%	22	+19%
Austin Bank, Texas	$1.2B	11.9%	13	+25%
Bank of America	$896M	8.9%	2	0%
Texas Bank and Trust Company	$682M	6.7%	5	+18%
JPMorgan Chase Bank	$576M	5.7%	5	+27%
Texas National Bank of Jacksonville	$537M	5.3%	6	+31%
American State Bank	$536M	5.3%	5	+72%
Citizens 1st Bank	$484M	4.8%	3	+20%
Capital One	$451M	4.5%	1	-25%
VeraBank	$265M	2.6%	3	+92%
Origin Bank	$252M	2.5%	2	-2%
Regions Bank	$247M	2.4%	5	-35%
UBank	$165M	1.6%	2	+237%
The Huntington National Bank	$159M	1.6%	3	+3%
Prosperity Bank	$140M	1.4%	5	-23%
Simmons Bank	$67M	0.7%	1	-43%
PNC Bank	$65M	0.6%	1	-82%
Commercial Bank of Texas	$36M	0.4%	1	+38%
Texas Bank	$34M	0.3%	1	+24%
Cendera Bank	$30M	0.3%	1	no 2021 presence
Broadstreet Bank S S B	$27M	0.3%	2	+180%
Hancock Whitney Bank	$21M	0.2%	1	+21%
Shelby Savings Bank, SSB	$20M	0.2%	1	no 2021 presence
First National Bank Texas	$19M	0.2%	4	+28%
The First National Bank of Winnsboro	$15M	0.1%	1	-3%
The First National Bank of Hughes Springs	$9M	0.1%	2	-20%
Woodforest National Bank	$8M	0.1%	2	-18%
Planters Bank & Trust Company	$5M	<0.1%	1	no 2021 presence
Pilgrim Bank	$3M	<0.1%	1	no 2021 presence

The 29 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

County	State	GDP	Population	Share of Market GDP	Share of Market Deposits
Smith County	Texas	$13.1B	252,549	89.1%	89.1%
Cherokee County	Texas	$1.6B	53,337	10.9%	10.9%

Recruiting in the Tyler-Jacksonville market

Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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Deposit trend

Institutions by deposits

Counties in this market

Recruiting in the Tyler-Jacksonville market

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