Tyler-Jacksonville, TX holds $10.3 billion in deposits across 28 insured institutions and 100 branches, ranking #159 of 293 U.S. markets by economic output. Southside Bank is the largest deposit holder at 35.8% share. The top three institutions hold 54.9% of deposits, which places the market in the moderate band. Deposits have grown 27% since 2020 while the branch count rose by 3.
Deposit trend
Branches: 97 in 2020 to 100 in 2025. Institutions: 25 to 28. Top-three share: 53.9% to 54.9%. Deposits per branch: $103M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Southside Bank | 3.7B | 35.8% | +34% |
| Austin Bank, Texas | 1.1B | 11.1% | +40% |
| Bank of America | 0.8B | 8.1% | +5% |
| Texas Bank and Trust Company | 0.6B | 6.0% | +23% |
| American State Bank | 0.6B | 5.3% | +85% |
| JPMorgan Chase Bank | 0.5B | 5.2% | +32% |
| Texas National Bank of Jacksonville | 0.5B | 5.1% | +59% |
| Capital One | 0.5B | 4.6% | +157% |
| Citizens 1st Bank | 0.5B | 4.3% | +24% |
| VeraBank | 0.3B | 2.5% | +149% |
The 10 largest of 28 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Smith County | Texas | $13,120M | 252,549 | 89.1% |
| Cherokee County | Texas | $1,606M | 53,337 | 10.9% |
Recruiting in Tyler
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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