Tyler-Jacksonville, TX, a Combined Statistical Area, holds $10.3 billion in deposits across 28 insured institutions and 100 branches, ranking #159 of 293 U.S. markets by economic output. Southside Bank is the largest deposit holder at 35.8% share. The top three institutions hold 54.9% of deposits, which places the market in the moderate band. Deposits have grown 27.4% since 2020 while the branch count rose by 3.1%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 97 in 2020 to 100 in 2025. Institutions: 25 to 28. Top-three share: 53.9% to 54.9%. Deposits per branch: $103M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Southside Bank | $3.7B | 35.8% | +34% |
| Austin Bank, Texas | $1.1B | 11.1% | +40% |
| Bank of America | $0.8B | 8.1% | +5% |
| Texas Bank and Trust Company | $0.6B | 6.0% | +23% |
| American State Bank | $0.6B | 5.3% | +85% |
| JPMorgan Chase Bank | $0.5B | 5.2% | +32% |
| Texas National Bank of Jacksonville | $0.5B | 5.1% | +59% |
| Capital One | $0.5B | 4.6% | +157% |
| Citizens 1st Bank | $0.5B | 4.3% | +24% |
| VeraBank | $0.3B | 2.5% | +149% |
| Origin Bank | $249M | 2.4% | no 2020 presence |
| Regions Bank | $235M | 2.3% | -32% |
| Cadence Bank | $170M | 1.6% | +34% |
| Prosperity Bank | $134M | 1.3% | -15% |
| UBank | $125M | 1.2% | +195% |
| PNC Bank | $65M | 0.6% | -81% |
| Simmons Bank | $59M | 0.6% | no 2020 presence |
| Texas Bank | $34M | 0.3% | +51% |
| Commercial Bank of Texas | $31M | 0.3% | +52% |
| Broadstreet Bank S S B | $30M | 0.3% | +418% |
| Hancock Whitney Bank | $21M | 0.2% | +28% |
| Cendera Bank | $18M | 0.2% | no 2020 presence |
| First National Bank Texas | $18M | 0.2% | +51% |
| The First National Bank of Winnsboro | $15M | 0.1% | +11% |
| Shelby Savings Bank, SSB | $12M | 0.1% | no 2020 presence |
| The First National Bank of Hughes Springs | $9M | 0.1% | -9% |
| Woodforest National Bank | $8M | 0.1% | -1% |
| Cross Keys Bank | $3M | 0.0% | no 2020 presence |
The 28 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Smith County | Texas | $13.1B | 252,549 | 89.1% | 89.7% |
| Cherokee County | Texas | $1.6B | 53,337 | 10.9% | 10.3% |
Recruiting in the Tyler-Jacksonville market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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