Smith County, Texas, a core county of the Tyler-Jacksonville, TX market, holds $9.2B in deposits across 27 insured institutions and 87 branches. Southside Bank is the largest deposit holder at 39.3% share. The top three banks hold 55% of deposits, which places the county in the Moderate band. Deposits have grown 27.9% since 2020 while the branch count rose by 3.6%. It produces $13.1B of output, ranking #302 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 84 in 2020 to 87 in 2025. Institutions: 24 to 27. Top-three share: 55% to 55%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Southside Bank | $3.6B | 39.3% | +35% |
| Bank of America | $830M | 9.0% | +5% |
| Austin Bank, Texas | $627M | 6.8% | +38% |
| Texas Bank and Trust Company | $618M | 6.7% | +23% |
| American State Bank | $545M | 5.9% | +85% |
| JPMorgan Chase Bank | $537M | 5.8% | +32% |
| Capital One | $474M | 5.1% | +157% |
| Texas National Bank of Jacksonville | $335M | 3.6% | +112% |
| VeraBank | $260M | 2.8% | +149% |
| Citizens 1st Bank | $258M | 2.8% | +28% |
| Origin Bank | $249M | 2.7% | no 2020 presence |
| Regions Bank | $235M | 2.5% | -32% |
| Cadence Bank | $142M | 1.5% | +35% |
| UBank | $125M | 1.4% | +195% |
| Prosperity Bank | $87M | 0.9% | -7% |
| PNC Bank | $65M | 0.7% | -81% |
| Simmons Bank | $59M | 0.6% | no 2020 presence |
| Texas Bank | $34M | 0.4% | +51% |
| Broadstreet Bank S S B | $30M | 0.3% | +418% |
| Hancock Whitney Bank | $21M | 0.2% | +28% |
| Cendera Bank | $18M | 0.2% | no 2020 presence |
| First National Bank Texas | $15M | 0.2% | +39% |
| The First National Bank of Winnsboro | $15M | 0.2% | +11% |
| Shelby Savings Bank, SSB | $12M | 0.1% | no 2020 presence |
| The First National Bank of Hughes Springs | $9M | 0.1% | -9% |
| Woodforest National Bank | $8M | 0.1% | -1% |
| Cross Keys Bank | $3M | <0.1% | no 2020 presence |
The 27 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Tyler-Jacksonville market
Smith County is one of 2 counties that make up the Tyler-Jacksonville, TX market, a Combined Statistical Area (ranked #159 of 293 U.S. markets by economic output). It produces 89.1% of the market’s output and holds 89.7% of its deposits.
| Measure | Smith County | Share of parent market |
|---|---|---|
| 2024 GDP | $13.1B | 89.1% |
| Deposits | $9.2B | 89.7% |
| Population | 252,549 | 82.6% |
View the full Tyler-Jacksonville market profile →
Recruiting in Smith County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Smith County.
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